Usage data released by Yango Group shows a sharp rise in adoption of its AI assistant, Yango Yasmina, on smart speakers in the UAE, with daily active users increasing sixfold in the fourth quarter of 2025 compared with the same period a year earlier. Overall interaction volume grew more than five times year on year, indicating not just higher reach but more frequent use among existing users.
The aggregated and anonymised data points to sustained engagement rather than sporadic interaction. During Q4 2025, users averaged around 22 interactions per day, with peak days reaching as many as 44 interactions per user. This pattern suggests that the assistant is being used repeatedly throughout the day for different tasks, rather than as a device limited to one-off commands or novelty use.
Language preferences play a significant role in how the assistant is used in the UAE. Arabic emerged as the dominant language, accounting for 60 percent of daily users during the quarter. English-only usage represented 28 percent, while 12 percent of users opted for a bilingual mode. These figures reflect the assistant’s localisation for the region, which includes features such as prayer time notifications, Hijri calendar references, and Quran recitations alongside more general voice assistant functions.
Interaction patterns differ notably between Arabic and English usage. In Arabic, nearly half of all interactions fall under general conversation, covering open-ended questions and informal dialogue. Content playback, including music, audiobooks, children’s stories, and radio, makes up just over a fifth of interactions. A smaller but still meaningful share, around seven percent, is tied to religious features, underscoring how voice assistants can support faith-based routines when designed with local context in mind.
English-language interactions show a different balance. General conversation accounts for roughly a third of use, closely followed by content playback. Time management functions such as alarms, timers, and reminders rank as the third most common category. Taken together, the contrast highlights how language choice often aligns with different daily needs, with Arabic interactions more closely connected to cultural and religious practices, and English interactions leaning toward scheduling and organisation.
Yango Group positions these trends as evidence of growing familiarity with AI-powered assistants in the UAE, a market where AI adoption is already widespread. Yasmina is currently available across the company’s range of smart speakers, including Lite, Mini, Midi, and Max models, sold through major online and physical retailers in the country.
