WhatsApp may soon introduce a paid subscription tier aimed at users who want more control over how the app looks and behaves. Reports based on recent beta builds suggest the company is developing a feature called WhatsApp Plus, a subscription that could bring customization tools and additional perks while keeping the core messaging experience free.
For years, many users have relied on unofficial WhatsApp modifications to change the app’s appearance or unlock features that were not available in the official version. These third-party mods often allowed custom themes, alternative icons, and expanded chat controls. However, they also carried security and privacy risks, since they operate outside the official ecosystem. WhatsApp Plus appears to be an attempt to bring some of those customization features into the official app while maintaining the platform’s security standards.
According to details discovered in recent test versions of the app, WhatsApp Plus could offer a variety of personalization options. Early indications suggest subscribers may gain access to 14 additional app icons, allowing them to change how the app appears on their device’s home screen. The subscription could also include custom accent colors and themes that modify the interface across the app.
Another feature reportedly being tested is an expanded pinned chats limit. Currently, WhatsApp allows users to pin up to three chats at the top of their conversation list. With WhatsApp Plus, that number could increase to as many as 20 pinned chats, giving heavy users more control over organizing important conversations.
The subscription may also include exclusive ringtones and sticker packs that would not be available to standard users. These additions appear to be focused more on personalization and expression rather than core messaging functionality. Reports indicate that additional features could be introduced over time if the subscription model moves forward.
Importantly, the existing WhatsApp experience would remain unchanged for users who do not subscribe. Messaging, voice and video calls, media sharing, and the platform’s privacy features would continue to be available for free. The subscription is designed as an optional layer that adds customization and convenience rather than restricting core communication tools.
The potential introduction of WhatsApp Plus also reflects a broader strategy within Meta to expand subscription-based offerings across its platforms. Earlier in 2026, the company confirmed that it planned to explore premium features across services including Facebook, Instagram, and WhatsApp. The stated goal is to introduce additional productivity and creative tools while keeping the main services free.
Meta has already experimented with similar approaches on its other platforms. Facebook and Instagram introduced ad-free subscription options in some markets, and the Meta Verified program provides paid verification and account support features. On WhatsApp, Meta Verified has also been made available to businesses at around $15 per month, offering verification and customer engagement tools.
WhatsApp Plus, however, appears to be targeted at everyday users rather than businesses. The model resembles Telegram Premium, which offers optional customization features and expanded capabilities while maintaining free access to the core messaging service.
There is currently no confirmed launch date or pricing for WhatsApp Plus. However, some beta testers have reportedly noticed a waitlist banner within the app’s settings menu, suggesting that development is progressing and that a public rollout could eventually follow once testing is complete.
