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Reading: TikTok rolls out new tools to help songwriters promote their work
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TikTok rolls out new tools to help songwriters promote their work

GEEK DESK
GEEK DESK
Jul 17

TikTok is rolling out a set of new tools aimed at giving songwriters more visibility and control over how they present their work on the platform. Currently in beta, the new features include a “Songwriter” label and a dedicated tab on user profiles to showcase original compositions and credits. For songwriters trying to build a public presence and connect with collaborators or clients, these updates could provide a more structured way to market themselves within TikTok’s music-driven ecosystem.

The rollout is limited for now. Only a select group of songwriters and publishing partners have early access, with others required to join a waitlist. TikTok says the move stems from direct feedback: the company surveyed over 870 songwriters and conducted interviews to learn more about how they use social platforms to build professional visibility and unlock monetization opportunities. According to an independent study the company referenced, over half of surveyed songwriters already use TikTok to grow their audience—underscoring the platform’s growing influence in the music industry, even outside traditional streaming spaces.

While TikTok’s latest update may seem incremental, it represents a notable shift toward supporting the behind-the-scenes contributors who often go unrecognized in a space dominated by performers and viral trends. The “Songwriter” tag and profile section provide creators with a more legitimate place to highlight their portfolio, not just snippets of content set to trending sounds.

It’s also part of a broader trend among platforms trying to cater more seriously to the music-making community. Spotify, for instance, has long allowed songwriters to be credited on tracks, and Tidal recently introduced royalty tracking tools designed specifically for writers. TikTok, which shut down its short-lived music streaming service last year, has shifted its focus back to what it arguably does best—music discovery and promotion.

Earlier in 2025, TikTok introduced its “TikTok for Artists” dashboard, which lets musicians monitor the performance of their campaigns and track analytics. These latest songwriter-focused features build on that momentum, extending the company’s music strategy beyond performers to include the creators behind the music itself.

For now, the reach of these new tools is limited, but they mark a meaningful step toward recognizing and empowering songwriters on a platform that increasingly shapes what people listen to. As TikTok continues to evolve its role in the music industry, these features suggest it’s not just paying attention to who performs the songs—but also to those who write them.

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