TikTok is adding another tool to its creator ecosystem with the launch of Bulletin Board, a broadcast-style messaging channel that allows creators to send direct updates to followers without relying on the main feed. The feature introduces a one-to-many communication format that supports text, images, and video, giving creators a controlled space to share announcements, behind-the-scenes material, or quick updates. Followers can respond only with emoji reactions, keeping the channel focused on creator-driven messaging rather than full conversations.
Access to Bulletin Board is deliberately limited at launch. Creators must be at least 18 and have a minimum of 50,000 followers to open a board. Once a creator activates the feature, followers can subscribe from the creator’s profile, after which updates appear via inbox notifications. That opt-in structure shifts audience engagement away from the algorithmic feed and toward more intentional, subscription-based communication. As a result, creators may begin directing high-value or time-sensitive content through these channels to ensure it reaches their most committed viewers.
The move reflects broader competition among major platforms to retain influential creators. TikTok’s approach closely resembles broadcast-channel features introduced elsewhere, underscoring an industry-wide push to give creators more tools for direct audience access. With Bulletin Board, TikTok is positioning itself to keep pace with competitors while strengthening loyalty among high-follower accounts that drive a significant share of platform activity.
For followers, the change means updates from major creators may gradually shift out of the For You feed and into notification-driven channels. This could make it easier to track news, early releases, or giveaways, though it also raises the possibility of notification overload. Whether Bulletin Board becomes a useful alert system or just another layer of creator messaging will depend on how both creators and their audiences choose to use it.
Creators who meet the eligibility threshold may find Bulletin Board becoming a new milestone: a place for curated updates, early looks at upcoming projects, or more controlled community outreach. Early adopters will likely come from categories already familiar with direct-to-fan communication, such as musicians, athletes, and news-focused accounts. As with most new creator tools, widespread adoption will hinge on whether the feature meaningfully improves engagement without adding friction for followers.
