If you’ve ever stared at a Rubik’s Cube for hours, wondering if it could somehow solve itself, well — it’s 2025, and we’re getting close. The new Rubik’s WOWCube, a high-tech reimagining of the 1980s classic, has landed, and it’s less “toy for smart kids” and more “tiny futuristic gaming console disguised as a cube.”
Developed by Cubios (and now officially wearing the Rubik’s name thanks to a deal with Spin Master), the WOWCube looks like your average 2×2 cube at first glance — until you realize that every square is actually a 240×240 IPS display. That’s 24 screens total. Each face lights up, animates, and responds as you twist and turn it. It’s like your old cube got lost in a Tron movie and came back smarter, shinier, and with its own app store.
The cube’s eight “cubicle modules” each have their own processor and are magnetically connected, passing data and power to one another as you spin it around. Inside, there’s a gyroscope, accelerometer, eight speakers, and enough tech jargon to make even Tony Stark raise an eyebrow.
And yes, it plays games — actual games. You can twist your way through Space Invaders, Block Buster, or Jewel Hunter. There’s a companion app, WOWCube Connect, for iOS and Android that lets you download new games, switch modes, and even turn the cube into a desk aquarium or digital snow globe. Because why not?
Battery life clocks in at around seven hours, and it even runs its own operating system, CubiOS, which sounds like something your sci-fi hacker friend would jailbreak. Developers can grab a free toolkit to make new games for it — so yes, the modding potential is real.
But let’s be honest: the original Rubik’s Cube didn’t need a processor, Bluetooth, or 24 tiny screens to melt your brain. It was tactile, analog frustration at its finest — a single riddle you could hold in your hands. The WOWCube, on the other hand, is like the cube’s hyperactive Gen Z cousin who vlogs, streams, and wants you to join its Discord.
Still, there’s a certain geeky charm to it. Watching those colorful panels shift and react is undeniably cool, and it’s hard not to imagine younger versions of ourselves, sitting cross-legged on the floor, solving a cube that lights up, talks back, and maybe even claps when we’re done.
If that nostalgia hits hard enough — or you just want to flex the nerdiest cube ever made — you can preorder the Rubik’s WOWCube for $299 now. Cubios promises it’ll arrive by Christmas 2025.
The world’s most iconic puzzle just got a software update. And somehow, it feels exactly right for the timeline we’re living in.
