TCL used IFA 2025 to present its latest lineup across TVs, home appliances, and mobile devices, with a strong focus on Mini LED display technology, AI-driven features, and its new NXTHOME ecosystem. The showcase, themed “Inspire Greatness,” underlined the company’s ongoing effort to integrate advanced engineering with practical everyday use.
The centerpiece of TCL’s display lineup was the C8K Premium QD-Mini LED TV, featuring a CrystalGlow WHVA panel, near-borderless design, QLED color performance, and audio tuned by Bang & Olufsen. TCL has steadily expanded its QD-Mini LED technology since first introducing it in 2019, emphasizing higher brightness, extended lifespan, and efficient energy use compared to OLED panels, particularly in ultra-large formats.
For the first time, TCL also extended its Mini LED tech to the monitor segment with the 57R94 Dual 4K ultra-wide monitor, aimed at both gamers and professionals managing multiple workflows. In audio, the company introduced the Z100 Wireless Free Sound Speaker, designed to integrate with TCL TVs supporting Dolby Atmos FlexConnect, allowing more flexibility in speaker placement. TCL also confirmed support for Dolby Vision 2, which will be available in upcoming TVs.
On the home appliance side, TCL emphasized AI-powered smart living through its Turing-based Eagle Lab platform. The FreshIN 3.0 Air Conditioner adds AI Health features, energy optimization, and voice control. The TCL Free Built-in Refrigerator and SuperDrum Washer & Dryer Pair extend this approach with air purification, hygiene-focused cooling, Wi-Fi remote control, and automatic detergent dosing.
TCL also brought its AiMe modular AI companion robot to Europe for the first time, a system combining expressive interaction with integration into smart home ecosystems.
A notable debut at IFA was TCL NXTHOME, a premium home ecosystem developed under the TCLArt initiative. NXTHOME blends smart appliances with design-focused collaborations from partners such as Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara, positioning the system as both functional and aesthetic.
In parallel, TCL reinforced its status as a Worldwide Olympic Partner with interactive installations themed around the Milano Cortina 2026 Winter Games, including a dedicated Olympic Zone and brand mascots Milo and Tina.
With a portfolio spanning TVs, appliances, mobile devices, and connected solutions, TCL’s IFA presentation emphasized a mix of incremental hardware improvements, deeper AI integration, and design partnerships aimed at creating more cohesive living spaces.
