Samsung has officially set the stage for the unveiling of its long-awaited mixed reality headset, Project Moohan, confirming that it will debut during a Galaxy event titled Worlds Wide Open on October 21 at 10 p.m. ET. The event will stream live on Samsung’s website and YouTube channel, promising a deep dive into the company’s extended reality (XR) ambitions and its latest advances in AI-powered experiences.
After months of speculation and several missed launch windows, Project Moohan is now confirmed as Samsung’s first XR headset built in collaboration with Google and Qualcomm. The company describes the device as one that will “blend everyday utility with immersive new experiences,” emphasizing how AI will underpin both its interface and functionality. Samsung’s teaser calls the product a showcase of “immersive intelligence,” a phrase likely referring to the multimodal AI integration that allows the headset to process voice, gesture, and visual inputs simultaneously.
The reveal follows the headset’s brief public appearance at Qualcomm’s Snapdragon Summit last month, where it was displayed behind glass but kept under strict secrecy. While specifications remain unconfirmed, industry reports suggest Project Moohan could feature dual 4K micro-OLED panels from Sony, delivering high-resolution visuals in a compact form factor. The device will reportedly run on Qualcomm’s Snapdragon XR2+ Gen 2 platform—built specifically for high-end mixed and virtual reality headsets—and integrate tightly with Android’s XR framework, which Google has been developing in tandem with Samsung.
Samsung’s entry into the XR space marks its most ambitious hardware collaboration with Google since the early Galaxy Gear VR days. Unlike those mobile-tethered experiments, Project Moohan is expected to operate as a standalone headset, positioning it directly against Apple’s Vision Pro and Meta’s Quest 3. Samsung’s marketing language suggests it will focus as much on productivity and everyday use as on gaming or entertainment, potentially carving out a middle ground between immersive creativity and practical utility.
The company has also launched a reservation program for customers ahead of the event. Those who reserve “the latest Galaxy device” before launch will receive a $100 credit toward eligible purchases, signaling that the headset could arrive alongside or shortly after a new companion Galaxy device optimized for XR integration.
One key question still unanswered is whether the headset will launch simultaneously in the U.S. and South Korea. Reports indicate Samsung may stagger release regions to gauge early market response before expanding availability globally.
With Worlds Wide Open only days away, Project Moohan stands as one of Samsung’s most important hardware announcements of the year—both as a showcase for its AI ecosystem and as a direct response to the growing momentum in the mixed reality market.
