Samsung has announced the launch of its new premium television, the Samsung 98″ NEO QLED 8K TV. The Samsung Neo QLED 8K ushers in a new era in home entertainment, delivering unparalleled picture and audio quality.
The television offers remarkable 8K precision powered by Quantum Matrix Technology Pro with Mini LEDs. The Neural Quantum Processor 8K can upscale any content to 8K, heralding the future of home entertainment. Meanwhile, Dolby Atmos with Cinema Object Tracking Sound Pro can track the action from all corners to deliver an immersive entertainment experience. All this is wrapped in an impossibly slim 360-degree metal profile with an Infinity One design.

The 98″ NEO QLED 8K is the latest addition to Samsung’s groundbreaking 2023 TV lineup, catering to the evolving lifestyle needs of consumers. The company is leading in home entertainment innovation, delivered through seamless smart connectivity and an exclusive range of ultra-large screens that puts the TV at the heart of the smart home experience.