Reddit has unveiled its new logo and character refresh. The new visual update brings a new design for Snoo, the iconic robot mascot synonymous with the brand since its early days.
Snoo now has a more three-dimensional look.
The Reddit logo font has also been updated.
Back in 2017, we launched the first Reddit mobile app, redesigned our desktop experience, and began to define the Reddit brand. Fast forward to today, a lot has changed in the world and with Reddit, so it’s the perfect time to evolve our brand to be more integrated, intuitive, and global.
These updates amplify what makes us unique – the conversations and discussions that can only happen on Reddit, so our new brand emphasizes these conversations and evolves to be more consistent, identifiable, and accessible to audiences everywhere.
Reddit Blog
