Pinterest has released its 2025 Fall Trend Report for audiences in Saudi Arabia and the UAE, highlighting the styles, aesthetics, and lifestyle ideas gaining momentum across fashion, beauty, home décor, and travel. The seasonal report, based on internal search data, reflects how users in the region are combining nostalgia, sophistication, and individuality as they enter the cooler months.
This year’s trends reveal a strong appetite for expressive yet refined looks, where classic influences meet Gen Z’s taste for experimentation. Fashion searches in both countries show a notable resurgence of preppy and vintage styles, along with a sharp rise in interest in polka dot patterns and retro accessories. Pinterest data shows significant increases in searches such as “classy vintage dress” (up 75%), “preppy dress to impress” (up 61%), and “polka dot dress” (up 316%). The “vintage watch aesthetic” is also making a comeback, particularly among young male users exploring nostalgic design and analog craftsmanship.
In beauty, fall trends lean toward contrast — blending grunge-inspired makeup with comforting, warm scents and minimalist haircuts. Searches for “grunge style” and “soft grunge makeup” have surged, while interest in vanilla fragrances has grown by 35%. The pixie cut, especially in curly or slightly undone versions, continues to trend upward, signaling a shift toward expressive, low-maintenance styles.
Home and workspace design trends show a focus on personalization and comfort, reflecting new work-life habits. Pinterest users are reimagining cubicles and home offices with searches for “workplace design” rising over 1,200%, alongside growing enthusiasm for “cozy home office” and “aesthetic study table” setups. Meanwhile, interest in statement tiles, Art Deco influences, and vintage-inspired materials suggests a return to ornamental but modernized interiors. “Art deco chandelier” and “art decor DIY” are among the fastest-growing searches, showing a regional embrace of design nostalgia reinterpreted for contemporary spaces.
The travel segment of Pinterest’s report captures a growing sense of wanderlust among users in the Gulf. As fall sets in, search trends point toward European destinations such as London, Paris, Barcelona, and the South of France, with additional interest in cultural escapes like Morocco and Sevilla. Searches like “London city,” “Italian night,” and “Euro summer” all show double-digit increases, illustrating the continued appeal of urban exploration mixed with seasonal travel aesthetics.
For brands and creators, Pinterest’s 2025 Fall Trend Report offers a snapshot of regional cultural mood — one that balances luxury and comfort, global inspiration and local identity. Whether through fashion styling, scent layering, home décor updates, or travel planning, users in the UAE and Saudi Arabia are looking to express individuality through timeless yet adaptive choices.
