Only days after the official global unveil, OPPO has officially launched its newest smartphone series, Reno, in the Middle East. The company selected Dubai as the location for the premium series’ first international launch, emphasizing the strategic importance of the region to OPPO’s global brand strategy.
The Reno series includes two new smartphones: OPPO Reno 10x Zoom Edition and the Reno Edition. Both with notch-free full view OLED displays, a side-swing, pop-up selfie camera, and powerful hardware capabilities.
Enhanced Photography with 10x Hybrid Zoom
With Reno, OPPO has expressed its belief that an exceptional camera should be able to help users express themselves through photography, enabling them to clearly record every precious moment in life. The OPPO Reno 10x Zoom Edition goes above and beyond with a tri-lens full-focal length capability, including a 48MP HD primary lens, a 13MP telephoto lens, and an 8MP wide angle lens.
These cameras work together to achieve a full-focal-length coverage of 16mm-160mm, thus offering 10x hybrid zoom. The primary lens of the Reno 10x Zoom Edition employs optical image stabilization (OIS) and a closed-loop focusing motor, as well as three different focus modes so you don’t miss any special moments. The ultra-wide-angle camera of the Reno 10x Zoom Edition offers users a 120° wide angle camera, which makes it easier to capture a wider range and multi-person portrait.
The new Reno models make taking night shots incredibly easy with professional-grade quality. The Ultra Night Mode 2.0 function allows users to capture sharp pictures and vivid colors at any time. With Ultra Night Mode 2.0, Reno processes faces and backgrounds separately to offer optimized skin-tone effects to present a more realistic picture. The Reno 10x Zoom Edition also supports 4K UHD video recording at 60fps, equipped with optical image stabilization and the latest electronic image stabilization.
The Reno Edition features the same pop-up 16MP front-facing camera as well as a 48MP main camera, with the super wide camera and periscopic camera replaced by a 5MP depth camera to enable bokeh effects.
Pivot Rising Selfie Camera
A stand-out feature in the design of Reno is its unique 16MP front-facing camera that uses a Pivot Rising Structure to pop up on demand. This motorized Pivot Rising Structure has passed strict quality testing standards and can be used for more than 200,000 times without fail. Even if average users use it roughly 100 times per day, it can maintain over five years of usage. Furthermore, OPPO’s designed a drop protection mechanism whereby the phone can sense in real time if the phone is in free-fall, and automatically retract the camera to prevent damage.
Elegant Design with Panoramic Full Screen
The Reno 10x Zoom Edition also features a 6.6-inch notch-less panoramic screen, protected by Corning Gorilla Glass 6. Visually, the ultra-slim bezel provides stunning visuals, and you will literally feel as if the screen is floating off the body of the phone. The bezels on both sides are only 1.63mm, of which the lower bezel is only 3.5mm. The notch-less full screen achieves a stunning 93.1% screen-to-body ratio, with no ports and no interference.
High-End Hardware for Powerful Performance
The Reno 10x Zoom Edition is equipped with the new VOOC 3.0 fast-charging feature. It complements an already large 4,065mAh battery. VOOC 3.0, the low-voltage fast charging solution also enables charging while playing games, without excess heat, and with no limits on performance.
Consumers will also enjoy a Snapdragon 855 chipset, with LPDDR4x Standard Memory and UFS 2.1 Flash storage, all of which contribute to an outstanding user experience. The Reno Edition has a Snapdragon 710 chipset and a 3,765mAh battery.
Gaming Optimization
When playing games with Reno, the hardware configuration plus excellent software optimization enables users to enjoy an even smoother gaming experience.
Reno’s gaming performance is no mere boast. It includes a system-level optimization solution, Hyper Boost, independently developed by OPPO, which includes three modules: Game Boost, System Boost, and App Boost, which bring significant performance improvements in terms of the game experience, system speed, and App opening speed, respectively. The series is also the world’s first mobile phone to obtain TÜV’s High-Performance Certification for Games.
Moreover, the Reno 10x Zoom Edition uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheating.
Reno is available in two color grades, Ocean Green and Jet Black, both Reno models feature a matted texture on the layer beneath its glass façade, delivering a more delicate touch without compromising on the vitality of color.
Availability
Reno version will be available for pre-order in the UAE starting April 17 and Saudi on April, 18th. Sales beginning from April 22nd in UAE and April, 25th in Saudi. The OPPO Reno Edition will be available in 6GB RAM + 256GB storage option at AED 1,899 in UAE and SAR 1,899 in Saudi Arabia and the price and available date of OPPO Reno 10x Zoom in an 8GB RAM + 256GB storage version will be revealed later. Customer can also opt to purchase the new OPPO devices from Etisalat with its smart pay plans up to 24 months.
