OpenAI is expanding its lower-cost ChatGPT subscription tier, bringing the ChatGPT Go plan to Indonesia just weeks after its debut in India. Priced at Rp75,000 (around $4.50) per month, the plan targets users who want more than the free version but aren’t ready to commit to the $20 ChatGPT Plus subscription.
ChatGPT Go offers significantly higher usage limits—10 times those of the free plan—for tasks like generating text, creating images, and uploading files. It also improves conversation memory, enabling the chatbot to deliver more contextually aware and personalized responses over time. According to ChatGPT head Nick Turley, the launch in India led to a doubling of paid subscribers, suggesting strong demand for an affordable mid-tier option.
The move brings OpenAI into closer competition with Google, which introduced its AI Plus plan in Indonesia earlier this month. Google’s $5 subscription gives access to Gemini 2.5 Pro and creative tools such as Flow, Whisk, and Veo 3 Fast, along with expanded functionality in Gmail, Docs, and Sheets. The plan also includes 200GB of cloud storage, positioning it as an integrated productivity bundle rather than a standalone chatbot service.
OpenAI’s strategy with ChatGPT Go appears focused on accessibility and volume, lowering the barrier to entry in markets where $20 subscriptions are out of reach for many users. By offering a budget-friendly plan with meaningful feature upgrades over the free tier, the company is likely aiming to capture a larger share of users in price-sensitive regions while building loyalty for future premium offerings.
With both OpenAI and Google now competing aggressively in Indonesia at a similar price point, the country has quickly become a test market for how AI subscription services will evolve outside the U.S. and Europe. The success of these lower-cost plans could shape how global AI companies structure their pricing as they target growth in emerging markets.
