Netflix has introduced a redesigned interface for kids’ profiles on TV, rolling out the update globally as part of its ongoing refresh of the platform’s user experience. The new look focuses on cleaner navigation, faster content discovery, and features designed to help young viewers more easily return to their favorite shows and movies.
The redesign mirrors the overhaul Netflix gave to standard profiles earlier this year, which brought in AI-assisted recommendations, improved search functionality, and simplified navigation. For kids’ profiles, the same design principles now apply — but with a focus on accessibility and familiarity.
The most noticeable addition is a new top navigation bar, featuring a “My Netflix” section that collects everything a child has watched, saved, or marked as a favorite. The goal is to make it easier for kids to rewatch the content they love most — something Netflix’s data shows younger users do frequently.
Netflix also says recommendations in kids’ profiles will now update dynamically, just like on adult profiles. This means that suggestions will shift in real time based on what’s being watched, helping reduce the amount of time kids spend scrolling through menus to find something new.
Other familiar elements remain in place. Character-themed rows, Mystery Box recommendations, and existing parental controls continue unchanged, ensuring that the experience stays safe and age-appropriate.
The update isn’t happening in isolation. Netflix is rolling out a suite of new interactive features across its broader platform, including live party games, podcasts, and real-time audience voting. One of the first shows to use this feature will be Star Search, set to debut in 2026, where viewers will be able to cast votes as episodes air. The redesigned interface is intended to accommodate these new content formats, giving Netflix more flexibility for interactive storytelling and experimental programming.
With this update, Netflix continues to fine-tune how it engages its youngest audience segment — not just through content, but through design that reflects how kids actually navigate screens. The move also signals how Netflix is preparing its platform for a more interactive future, blending passive viewing with participatory experiences.
