Meta has introduced yet another short-form video feed, but this one is made up entirely of AI-generated clips. Called Vibes, the feature is rolling out inside the Meta AI app and on meta.ai, offering users a stream of algorithmically created videos reminiscent of TikTok or Instagram Reels—except none of it is filmed by people.
In a launch post on Instagram, CEO Mark Zuckerberg shared examples of the kind of content Vibes will surface: blurry animated creatures jumping between cubes, a cat kneading dough, and a stylized ancient Egyptian woman taking a selfie. Users can scroll through the feed, remix videos they find, or generate new ones from scratch by adding visuals, music, and stylistic tweaks before posting to Vibes, or cross-sharing to Instagram and Facebook.
Meta has partnered with Midjourney and Black Forest Labs to power this early version, while continuing work on its own video-generation systems. Chief AI officer Alexandr Wang described Vibes as a way to explore new creative formats, but the reaction from users has been far from enthusiastic. Comments under Zuckerberg’s announcement ranged from confusion to outright mockery, with one of the top responses reading simply: “gang nobody wants this.”
The timing of the feature is also striking. Social platforms have been struggling to keep AI-generated “slop” from overwhelming feeds, with YouTube and others experimenting with stricter labeling and content moderation. Meta itself previously told creators to prioritize “authentic storytelling” over algorithmic filler, raising questions about why it is now leaning into a model that encourages the very content it once downplayed.
The move fits into Meta’s larger push to prove itself in AI after being overshadowed by rivals like OpenAI, Anthropic, and Google DeepMind. Earlier this year, the company formed Meta Superintelligence Labs and reorganized its AI teams to accelerate development across foundation models, research, and infrastructure. Vibes is one of the first consumer-facing experiments to come out of that restructuring.
Whether Vibes finds an audience or quickly fades will depend on if users see value in AI-only video feeds. For now, the rollout suggests Meta is betting that leaning further into synthetic media will spark new engagement—even as much of its user base openly questions the appeal.
