Meta is rolling out a broad update to Facebook Marketplace, introducing new social and AI-driven features that shift the platform further toward collaborative shopping and more structured search. The changes continue Meta’s effort to refresh Facebook’s core products with tools that add context, reduce friction, and keep users inside its ecosystem rather than bouncing between apps to complete a purchase or gather background information.
Collections is the most visible addition. Users can now group Marketplace listings into customizable sets, organize them privately or publicly, and share them across Facebook Feed, Messenger, or WhatsApp. The feature turns what is usually a solitary browsing experience into something closer to group shopping, where friends can weigh in on items before anyone commits to a purchase. Meta is also testing collaborative buying, which pulls a friend directly into the chat with a seller. It’s aimed at simplifying coordination around pickup, pricing, or second opinions — the sort of exchanges that typically require juggling multiple chats.
Meta is also adding reactions and comments to listings, giving Marketplace a more conventional social layer. These interactions help users size up the quality of an item and, by design, feed additional signals into Meta’s recommendation systems. Checkout for shipped items is getting a more transparent interface as well, with upfront totals that include tax and shipping, plus clearer order-status notifications.
On the AI side, Marketplace is getting a more substantial overhaul. Meta AI can now generate suggested questions for buyers when they open a chat with a seller, pulling from both the listing details and earlier messages. A separate test focuses on car listings, one of Marketplace’s most active categories. The system aggregates specifications like engine options, safety ratings, seating capacity, and pricing insights, condensing information that would ordinarily require several external searches.
The update also includes an expansion of third-party inventory. With vintage fashion remaining one of Marketplace’s largest categories, partner listings from eBay and Poshmark are being blended into the feed. They’re labeled to distinguish them from native Marketplace posts, but their inclusion signals Meta’s interest in positioning Marketplace as a more comprehensive shopping hub rather than a purely user-to-user exchange.
The push comes shortly after Meta revived its Jobs feature, now refocused on entry-level and local openings and folded into Groups, Pages, and Marketplace. Taken together, these changes show Meta trying to modernize Facebook’s utility features while giving users more reasons to stay within its network.
