Shopping on instagram has just became easier in the region. The social media platform announced that it is expanding its shopping tags to managed businesses in KSA, UAE and Lebanon.
The feature will enable businesses who run a dedicated Facebook sales team (managed partners) to tag products in their posts which can be linked to their websites.
Shopping tags facilitates on-platform shopping by creating more opportunities and simpler ways for Instagrammers to discover and explore products. As part of the new shopping functionality, a shopping bag icon will appear on Instagram posts that feature tagged products. When tapped, the tags will reveal more details and enable people to click through to a product page with more detailed information and a link to purchase the item on the retailer’s own website. This way, shoppers no longer have to navigate away from Instagram to complete a transaction.
More info here.
