Instagram has changed the rules for its Live feature, removing the ability to broadcast for many users who previously had access. The platform now requires accounts to have at least 1,000 followers and be set to public in order to start a live stream.
The update, first reported by TechCrunch, means that private accounts can no longer go live, even if they meet the follower requirement. If your account doesn’t qualify under the new rules, Instagram will block your attempt to start a stream and display an alert explaining the eligibility criteria.
The move brings Instagram in line with other platforms that restrict live streaming based on audience size. TikTok, for example, also requires a minimum of 1,000 followers to go live, while YouTube sets a lower bar at 50 subscribers for mobile live streaming.
Instagram has not offered a public explanation for the change, which removes a feature that has been part of the platform for nearly a decade. Possible reasons could include reducing the number of active live streams, moderating content more effectively, or cutting infrastructure costs.
The change has sparked debate among users, as it takes away a capability that was previously available to everyone. For smaller creators and private users, it means losing a way to share spontaneous, real-time content with their followers. While larger accounts are unaffected, the shift represents a notable tightening of access to one of Instagram’s core interactive tools.
For those who still qualify, the Live feature continues to function as before, allowing real-time broadcasts to followers with options for guest appearances, Q&A sessions, and saving the stream for later viewing. However, for many long-time users, the update marks the end of an era where going live was open to all, regardless of follower count.
