Huawei has long been a pioneer in smartphone photography, and their P Series has consistently pushed the boundaries of innovation. Now, with the introduction of the Pura Series, Huawei takes a bold step forward, merging fashion and technology to create a new standard for mobile imaging.
The Pura 70, Pura 70 Pro, and Pura 70 Ultra are the first smartphones in this reimagined series, boasting groundbreaking features that have garnered recognition from industry experts like DXOMARK. The Pura 70 Ultra, in particular, has been hailed for its exceptional color accuracy and autofocus capabilities, setting a new benchmark for smartphone cameras.
Aesthetics Meet Innovation:
Beyond its technological prowess, the Pura Series is a testament to Huawei’s commitment to aesthetic design. The Pura 70 Ultra showcases a mesmerizing Starry Pattern back panel, a fusion of classic and modern aesthetics inspired by the twinkling lights of the Seine River. The intricate texture and vegan leather finish exude elegance, while the XMAGE label and red-ringed primary camera lens add a touch of sophistication.
Revolutionary Camera Technology:
The true innovation lies in the Pura 70 Ultra’s camera system, featuring the world’s first Ultra Lighting pop-out camera with a 1-inch sensor. This retractable design allows for a larger sensor and wider aperture, resulting in superior light-gathering capabilities and exceptional low-light performance. The Ultra Speed Snapshot feature, powered by advanced motion algorithms and predictive autofocus, can capture fast-moving subjects with remarkable clarity, even at speeds up to 300km/h.
The Ultra Lighting Macro Telephoto Camera allows for stunning macro shots with up to 35x magnification, revealing intricate details invisible to the naked eye. And to ensure durability during your adventures, the Pura 70 Ultra is fortified with Crystal Armor Kunlun Glass, offering enhanced scratch and drop resistance.
Power and Convenience:
The Pura 70 Ultra keeps up with your busy lifestyle thanks to its 100W wired and 80W wireless HUAWEI SuperCharge technology. You can quickly recharge the 5200mAh battery to 50% in just 15 minutes, whether you’re using a wired or wireless charger.
UAE Pre-Orders and Availability:
The HUAWEI Pura 70 in Black, White and Pink priced at AED 2999 is available for pre-orders in the UAE starting from May 15th with gifts worth of AED 898 including HUAWEI FreeBuds Pro 3 and HUAWEI Care+ 6-month package, from Huawei Experience Stores, e-shop and select retailer across the UAE.
