Huawei’s annual Service Giving Season has returned to the UAE, positioned around the year-end period when consumers typically look for practical support to keep their everyday tech in reliable condition. Running through January 15, 2026, the 2025 edition frames itself as a customer-care initiative aimed at easing maintenance concerns during a time when many people rely more heavily on their devices for travel, communication, and holiday activities. Rather than centering on product promotion, the campaign focuses on service access, repair options, and convenience for users across the country.
The Service Giving Season includes several cost-saving measures. Customers visiting authorised service centres can receive labour-free repair services, a small but helpful reduction in the overall cost of routine fixes. Walk-in visitors are also offered complimentary screen protectors, which may appeal to those who want a straightforward way to extend the life of their current phone without upgrading hardware. The company is additionally distributing small appreciation gifts at service centres, a gesture that functions more as customer engagement than brand celebration.
Battery replacement discounts are part of the package, acknowledging a recurring issue for long-term device owners who often delay swapping worn batteries due to cost or uncertainty about third-party repair reliability. By keeping replacements within the official service network, the campaign aims to offer a controlled and predictable maintenance option. For users living outside major UAE cities, the inclusion of free two-way shipping for mail-in repairs provides broader access, reducing the need to visit a physical location.
Statements from local management describe the effort as an end-of-year initiative intended to keep devices functional and users connected. While the messaging carries the familiar tone of corporate gratitude, the practical details—reduced repair costs, protective accessories, and nationwide shipping support—are the more tangible elements likely to matter to consumers evaluating how to keep older devices running into the new year.
The company’s broader Consumer Business Group continues to operate across global markets with a portfolio that spans smartphones, PCs, tablets, wearables, audio products, and cloud-based services. Its long-established research centres and telecom background remain part of the organisation’s positioning, but the Service Giving Season reflects a more modest, service-oriented interaction with customers in the UAE, emphasizing maintenance and accessibility rather than product promotion.
