HTC has made a rare appearance in the smartphone headlines with the launch of the Wildfire E4 Plus in Thailand. The brand, once a pioneer in the Android market and now mostly a whisper in the industry, seems to be quietly keeping its phone business alive through budget releases in select markets. The E4 Plus arrives alongside the E5 and E5 Plus, in case you missed the previous few models—which, let’s be honest, many probably did.
The Wildfire E4 Plus offers a 6.74-inch HD+ display with a 20:9 aspect ratio and a 90Hz refresh rate, making it slightly smoother than the bare minimum. It runs on the Unisoc T606 processor paired with 4GB of RAM and 128GB of storage, expandable via microSD card for those still clinging to the joy of removable storage.
It comes with Android 14 and packs a 5,000mAh battery, charged at a modest 10W via USB Type-C—so patience will be a virtue. The rear camera setup includes a 50-megapixel primary sensor and a 0.3-megapixel depth sensor, the latter being more about checking a box than redefining photography. An 8-megapixel selfie camera sits in a waterdrop notch on the front.
Security options include both face unlock and a fingerprint reader. Connectivity covers the essentials: dual SIM, LTE, Wi-Fi, Bluetooth, and even a 3.5mm headphone jack—a feature HTC might cheekily call “retro compatibility.” The phone weighs 200 grams and measures 168.5 x 77.9 x 9.4 mm, making it a fairly solid device in the hand.
Priced at THB 3,599 (about USD 110) and available in black or light blue, the HTC Wildfire E4 Plus isn’t here to compete with flagships. Instead, it’s a reminder that HTC still exists, still makes phones, and is still quietly releasing them where you least expect it.
