HONOR is set to expand its retail footprint in the UAE with the opening of a new HONOR Experience Store at Al Reem Mall in Abu Dhabi on Friday, August 29 at 7:00 PM. The launch marks another milestone in the company’s regional growth strategy, giving customers direct access to its ecosystem of smartphones, wearables, laptops, tablets, and accessories.
The new store spans 196.27 square meters and has been designed as a hub where customers can engage with HONOR’s latest devices, including the flagship Magic Series. The layout emphasizes interactivity, allowing visitors to test devices and see how they fit into everyday use.
To celebrate the grand opening, HONOR has lined up a series of special promotions and events. From August 29 to 31, visitors can enjoy discounts of up to 50% on selected products, while throughout September, customers will continue to benefit from 30% off on select items.
A highlight of the opening is a special promotion for the HONOR Magic V5. Purchasers at the Reem Mall store will receive an additional 12-month extended warranty, doubling coverage to two years. HONOR says the offer reflects both its confidence in the foldable device and its commitment to customer peace of mind.
On opening day, customers who spend AED 1,999 or more will automatically be entered into a Lucky Draw for a chance to win prizes, including the HONOR Watch 4 Pro, HONOR Choice Earbuds, and HONOR Choice Band, among other rewards.
Tolga Özdil, Regional SYS Commercial Director for HONOR, noted that the new Abu Dhabi store is not just a retail space but a commitment to building stronger connections with UAE consumers through accessibility, innovation, and long-term support.
The HONOR Experience Store at Al Reem Mall is located on Level 1, D135, Al Reem Island – Najmat Abu Dhabi, and will operate daily from 10:00 AM to 10:00 PM.