Hisense has introduced its “Innovation That Brings Us Together this Ramadan” campaign across the Middle East, positioning a range of televisions, refrigeration units, and home appliances as part of early Ramadan preparations. The pre-season promotion, which runs into the holy month, focuses on bundled offers and seasonal pricing across the company’s premium product categories.
The Ramadan electronics offers center largely on Hisense’s higher-end display portfolio, including RGB MiniLED and ULED MiniLED televisions. These models use MiniLED backlighting combined with AI-based image processing to improve contrast, brightness control, and color accuracy. Like many modern smart TVs in this segment, they rely on scene recognition algorithms that automatically adjust picture and audio settings depending on whether the content is sports, films, or gaming. The broader appeal during Ramadan is clear: large-screen viewing often becomes part of family gatherings after Iftar, and television upgrades tend to feature prominently in seasonal promotions across the region.
The campaign also highlights Hisense’s Laser TV lineup, including the L9Q and C2 Ultra models. These ultra-short throw projection systems are designed to deliver large-format viewing without the need for traditional long-throw projectors. While positioned as a cinema-style alternative for home environments, their practicality depends on room configuration, ambient light conditions, and installation setup. Still, interest in projection-based systems has grown in markets where large living spaces can accommodate them.
Beyond entertainment, the Ramadan home appliances campaign places emphasis on refrigeration, a category that typically sees increased attention during the fasting month. Hisense is promoting its Pure View 780L and Pure Flat 759L refrigerators, which combine high-capacity storage with visibility-focused interior design and contemporary finishes. The messaging ties into the need to store ingredients for Suhoor and Iftar meals, though the underlying features—temperature management systems and layout efficiency—are consistent with what buyers expect in the premium refrigerator segment.
Laundry appliances are also part of the seasonal push. The 7S Series washing machines and dryers are positioned around energy efficiency and intelligent wash programs, aligning with ongoing regional interest in reducing electricity and water consumption. As utility costs and sustainability considerations become more prominent, appliance efficiency is increasingly a factor in purchasing decisions, not only during Ramadan promotions but year-round.
As with many Ramadan campaigns in the consumer electronics sector, the emphasis is on value-led upgrades timed to a period when households reassess home setups for gatherings and hospitality. Whether consumers are seeking larger displays, expanded refrigeration capacity, or updated laundry systems, the campaign reflects a broader retail pattern in which technology purchases are aligned with cultural and seasonal moments rather than product cycles alone.
