Unveiled towards the end of last year, and showcased during CES 2019 , Gillette has now released its newest $200 razor that heats up to give men the “pleasure of a hot towel shave.”

The new razor has two heat settings, one at 110 degrees and another at 122 degrees, and built-in heat sensors and safety features to prevent it from overheating. Gillette released a small number of the razor last year on crowd-funding website Indiegogo, and now the company is bringing it to the US market first.

The razor has a stainless steel warming bar that heats up the blades and a battery that last up to six shaves on a single charge.
The razor will be available for pre-order on Gillette’s razor subscription website beginning Friday in the US (get those Shop & Ship account ready).
