Power League Gaming (PLG) has launched FUZE, a new influencer marketing platform developed specifically for the gaming, tech, and lifestyle markets in the Middle East and North Africa. The tool is designed to address common pain points in the influencer space, offering brands and creators a streamlined way to collaborate without the clutter of excessive tools or service fees.
The platform is entirely free to use and offers an end-to-end system that includes creator discovery, campaign execution, and performance tracking. Rather than rely on subscriptions or paywalls, FUZE allows open access for both brands and influencers, aiming to lower the barrier to entry for smaller agencies and independent content creators.
What distinguishes FUZE from other influencer platforms is its focus on the MENA region and its core industries. With over 170 million gamers in the region and a growing appetite for digital content, PLG is positioning FUZE as a dedicated tool for a market that is often underserved by global platforms. Internal data suggests that more than 70% of gamers in the UAE are influenced by creator content, and nearly as many act on those recommendations—indicating a strong alignment between creator engagement and consumer behavior in the region.
Functionally, FUZE combines AI-powered search and human-led support to match creators with brands based on campaign objectives, audience data, and content relevance. The platform’s dashboard offers project management tools and real-time analytics, aiming to eliminate the back-and-forth emails and inconsistent reporting that often plague influencer marketing efforts.
Campaign logistics—including briefs, negotiation, and deliverables—are all handled in-platform. That integration allows brands to focus on results rather than administrative overhead, while creators benefit from greater transparency and quicker communication.
Early adopters include content creators from the UAE and Saudi Arabia. Among them is Bashar Kayal, who praised the ease of connecting social accounts and accessing campaign opportunities. Another creator, Waad Alabdalla, noted the platform’s user-friendly design and creator-first approach.
PLG’s decision to launch FUZE fits into a broader strategy to expand its footprint in digital content and esports. Known for executing large-scale campaigns for brands like Coca-Cola, Tencent, and KFC, the company is leveraging its regional experience to build infrastructure for scalable influencer partnerships.
While the influencer marketing space is already saturated with platforms promising efficiency and results, FUZE sets itself apart by focusing specifically on regional relevance and frictionless execution. As influencer-driven campaigns grow more data-driven and performance-based, the ability to match creators with brands quickly and transparently may prove increasingly valuable—especially in the dynamic and fast-evolving MENA gaming ecosystem.
FUZE is currently live and free to join, with tools available for creators and brands interested in building regionally resonant campaigns that avoid the typical platform fatigue.
