James Dyson used a Berlin store appearance to preview a broad slate of Dyson products and updates, framing the lineup as smaller, lighter, and more focused on practical cleaning and air-care tasks rather than headline-grabbing gimmicks.
He arrived in a vintage Mini and nodded to designer Sir Alex Issigonis’ space-saving approach—an apt setup for the event’s smallest talking point: the Dyson PencilVac.
Dyson calls it the world’s slimmest vacuum cleaner at 38mm in diameter, paired with a new 140k RPM Hyperdymium motor roughly the size of a 2-euro coin. The PencilVac moves in all directions and reaches under low furniture. A linear dust separation system compresses debris so the 0.08L bin effectively holds more than its stated capacity, and a syringe-style ejection mechanism aims to make emptying cleaner. Four conical brush bars with dual motors are designed to shed hair on their own—a recurring Dyson theme that targets one of the most common pain points in floor care. The engineering is notable; real-world convenience will depend on runtime, noise, and how often that tiny bin still needs emptying.
An updated Dyson V8 Cyclone cordless vacuum follows a safer path. It’s an evolution of the V8 format introduced in 2016, promising 30% more suction (to 150 air watts), up to 60 minutes of cleaning, and a hot-swappable battery. A triggerless power button and three modes (Eco, Medium, Boost) modernize daily use, while backward compatibility with older V8 accessories will appeal to existing owners. The pitch is straightforward: familiar body, longer reach, fewer interruptions.
For homes that mix hard floors, rugs, and pets, the Dyson V16 Piston Animal pushes harder specs. Dyson cites 315 air watts of suction from a next-gen 900W motor, anti-tangle conical brush bars, and an “All Floor Cones Sense” head that adjusts to surface type. The CleanCompaktor bin claims storage for up to 30 days of compressed dust, and a Submarine 2.0 wet roller brings washing into the same system. Specs aside, this model reads like Dyson’s answer to premium “do-everything” cordless rivals—power plus wet cleaning—though we’ll need independent tests to know if the adaptive head and compaction system reduce maintenance as advertised.
Wet cleaning also gets a dedicated device: Dyson Clean+Wash Hygiene. It avoids traditional filters and isolates dirty water in the cleaner head to limit odour buildup and suction loss. The microfiber roller is denser than before and includes nylon bristles for stains. At 3.8kg, it aims for easy manoeuvring under furniture. The claim to watch is hygiene: keeping contaminated water out of recirculation sounds sensible, but the self-cleaning cycle and long-term upkeep will decide if it’s actually less messy than competitors.
On the autonomous front, the Dyson Spot+Scrub AI robot vacuum blends dry vacuuming with a self-cleaning wet roller. Using a camera, green LED illumination, and onboard object recognition, it attempts to spot about 200 everyday obstacles and identify stains, then re-clean until they’re gone. The robot empties into a cyclonic, bagless dock and surfaces mapping in the MyDyson app. If Dyson’s stain-verification loop works as described, it would be a meaningful step beyond the “once-over” passes typical of most robot mops; battery life, dock size, and noise remain open questions for small apartments.
Air care splits into two directions. The Dyson HushJet Purifier Compact introduces a new nozzle that, according to Dyson, smooths airflow to cut turbulence and noise. The company rates it at 44 dB on full flow and 24 dB in sleep mode while claiming 80% of the purification capacity of its much larger Big+Quiet model. If those numbers hold, it could be a rare compact purifier that doesn’t sound like a desk fan at bedtime. Dyson is also revisiting its original bladeless fan with the Cool CF1, adding an LCD, app control, sleep mode, and a brushless DC motor for more efficient personal cooling. The Hot+Cool HF1 fan heater extends that formula with faster heat-up, quieter operation, and remote control via the app; an onboard temperature sensor aims to stop the cycle of overshoot and chill typical of older space heaters.
Hair care—arguably Dyson’s most visible category in recent years—gets two updates. The Dyson Supersonic r hair dryer shrinks to a 38mm body and uses a laminar-flow heater and RFID-tagged attachments to adjust heat and airflow. The promise here centers on faster drying with less turbulence and instant cool shots for setting styles. Meanwhile, the Dyson Airwrap Co-anda 2x leans into stronger airflow. A new motor doubles air pressure to wrap hair more easily and adds six-in-one versatility for drying, curling, waving, straightening, smoothing, and volumizing without extreme heat. The pitch across both tools is precision and lower heat exposure, which should resonate with users sensitive to damage, though overall value will depend on attachment quality and how much faster these models actually perform.
Rounding out the event, Dyson introduced Omega, a hair-care line that blends seven omega-rich oils, including sunflower oil from Dyson’s farms in Lincolnshire. The range launches with a hydrating oil and a leave-in conditioning spray aimed at detangling and shine. It’s a modest move into ingredients, and one that will need to prove itself against established salon brands. As always, Dyson’s ecosystem message is clear: hardware, software, and now formulations are meant to work together.
Across the lineup, the throughline is compact design and feature consolidation. The Dyson PencilVac is the attention-grabber, but the safer bets for most households may be the Dyson V8 Cyclone refresh and the Dyson HushJet Purifier Compact, which address everyday friction points like weight, noise, and battery swaps. The robot’s stain-checking loop and the V16’s compaction bin are intriguing but will require testing to validate. For shoppers comparing premium cordless vacuums, robot mops, or high-end hair tools, the best advice remains unchanged: treat Dyson’s numbers as a starting point, weigh parts and maintenance costs, and consider whether your floors or hair type take advantage of the headline features. If the Dyson PencilVac delivers meaningful reach and ease of use at its size, it could become the company’s most practical new idea in years.
