At IFA 2025, Dreame Technology showcased how it intends to grow beyond robotic vacuums and into a broader smart home ecosystem, unveiling 22 product lines across 15 categories. The company dedicated an entire hall to highlight its ambitions, with everything from air conditioners to refrigerators joining its well-known cleaning appliances.
The most striking reveal was Cyber X, a concept robot vacuum described as the world’s first bionic QuadTrack stair-climbing model. Designed to navigate multi-level homes, it represents a leap forward in tackling one of the biggest limitations of current robot vacuums. Dreame did not provide launch details, positioning Cyber X more as a statement of intent than a market-ready product.
Alongside the concept, Dreame introduced its Aqua Series of robot vacuums, positioned as a second flagship line alongside the X Series. The Aqua10 Ultra Roller Complete leads the lineup, debuting an AquaRoll Roller Mop system that separates clean and dirty water while automatically cleaning itself. FluffRoll technology is included to scrub away dirt and stains in tricky areas like grout lines. Other innovations include ThermoHub 100C self-cleaning and AutoSeal Roller Guard, which keeps carpets dry during mopping. The Aqua10 Ultra Roller Complete will launch in October 2025 in Middle Eastern markets at AED 5,999.
Dreame also used the stage to show off its diversification strategy. Its X-Wind Air Conditioners use a 126-degree robotic airflow system, while Z-Wind models adopt a sleeker, embedded design. Meanwhile, its FizzFresh Refrigerators can dispense sparkling water on demand—an unusual but eye-catching addition to the lineup. All of these devices will tie into a single Dreame app, consolidating control of the ecosystem.
According to Managing Director Toni Xia, the company’s focus is on solving “user challenges” and freeing up time for households, citing stair navigation and lawn maintenance as key areas where Dreame’s technology will evolve. The firm’s R&D is substantial, with more than 60% of its workforce dedicated to innovation and over 6,300 patents filed worldwide.
The Middle East is central to Dreame’s expansion plans. The company recently opened its second UAE flagship store at Dubai’s Mall of the Emirates, its first regional outlet to feature television appliances. Dreame views its strong robotic vacuum sales in the region as proof of demand for its growing smart home ecosystem.
