Disney will phase out the standalone Hulu app as it moves to fully integrate the service into Disney+, creating a single streaming platform set to launch in 2026. The move follows Disney’s full acquisition of Hulu in June 2025, after buying Comcast’s remaining 33% stake for about $9 billion.
Under the new strategy, Disney+ will combine its family-friendly programming, Marvel and Star Wars franchises, and sports content with Hulu’s general entertainment lineup in one app. While the unified platform will become the primary way to access Hulu content, Disney says customers will still be able to purchase standalone subscriptions for either Disney+ or Hulu if they prefer.
CEO Bob Iger said the integration is aimed at improving the consumer experience, reducing churn, and increasing engagement by consolidating both services onto a single technology platform. He added that this will also create opportunities for bundled advertising sales and operational efficiencies, with savings that can be reinvested into content and technology upgrades.
Starting in fall 2025, Hulu will also expand as a global entertainment brand, replacing the Star hub on Disney+ in international markets. The company plans to introduce new app features and a more personalized homepage in the coming months to prepare for the merger.
The full integration caps a gradual process that began in spring 2024, when Disney+ started offering Hulu content within its app for bundled subscribers. By merging the two services, Disney aims to create a “truly differentiated” offering that competes more directly with Netflix, Amazon Prime Video, and other major streamers.
