Beats has introduced a new lineup of iPhone 17 cases, offering three designs that balance protection, functionality, and style. The collection covers the full range of Apple’s latest models — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — and is available now through Beats.com and Apple.com.

All three cases feature a double-shot hardshell build for drop and scratch resistance, an interior microfiber lining to protect the phone, and a matte finish designed to minimize smudges and fingerprints. Each case supports MagSafe accessories and maintains compatibility with Camera Control, Apple’s new photo and video interface introduced with the iPhone 17 series. Beats also highlights the collection’s 100% fiber-based packaging, sourced from recycled or responsibly harvested wood.

Kickstand Case

The standout of the lineup is the Kickstand Case (AED 269). It includes a detachable lanyard that doubles as a kickstand, sliding into a magnetic slot on the case to create a stable base for landscape viewing. The design taps into the growing popularity of phone straps and cross-body lanyards, especially among travelers. The Kickstand Case comes in Granite Gray, Bedrock Blue, Lime Stone, and Pebble Pink, and is available for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.

Rugged Case

For heavier protection, the Rugged Case (AED 329) uses a reinforced polymer backing with impact-absorbing sidewalls and an enclosed bottom. The exterior has a textured matte finish for added grip, and Beats says it has undergone drop, scratch, and stress testing to simulate real-world conditions. Available colors include Everest Black, Rocky Blue, Alpine Gray, and Sierra Orange. Like the Kickstand Case, it fits the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.

Standard Case

The Standard Case (AED 179) offers a thinner and lighter option, aimed at users who want everyday protection without bulk. It is the only case in the collection that supports the iPhone 17 Air, and it’s also available for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Color options match those of the Kickstand Case.

With these new additions, Beats is positioning its case lineup as a complement to Apple’s own accessories and early third-party options, combining rugged utility, versatile features, and a range of color choices tailored to the iPhone 17 generation.