Bang & Olufsen has introduced its Beo Grace earbuds, a new pair of true wireless headphones priced at $1,500—significantly higher than most competitors and even more than the latest iPhone. At that price, the company is targeting a niche audience of luxury audio buyers rather than the mainstream wireless earbud market.
The Beo Grace design leans heavily on Bang & Olufsen’s hallmark materials, featuring a polished aluminum finish paired with 12mm titanium drivers. Noise cancellation is powered by six microphones that adapt in real time, not just to outside sounds but also to the contours of the wearer’s ear. The earbuds support Dolby Atmos spatial audio and include a transparency mode, borrowed from the company’s Beoplay H100 headphones, that aims to preserve external sound without distortion.
Controls are handled through taps and gestures, and a feature called NearTap allows users to adjust playback and volume by tapping in front of the ear, not just on the earbud itself. While these functions add convenience, the battery performance is modest. With active noise cancellation enabled, the Beo Grace lasts about 4.5 hours on a charge, which trails behind the six hours offered by the company’s $499 Beoplay Eleven model from last year. Bang & Olufsen claims to address longevity concerns by working with battery optimization firm Breathe, stating the Grace earbuds can withstand more than 2,000 charge cycles in testing.
One of the more unusual features is the charging case. Beyond its aluminum construction, it doubles as an audio transmitter: plug it into a device with USB-C or line-in, and it can stream audio wirelessly to the earbuds, a useful workaround for flights or older equipment without Bluetooth. A leather storage pouch is available as well, though it adds another $400 to the total.
At this price point, the Beo Grace earbuds are unlikely to compete directly with Apple, Sony, or Bose in terms of volume sales. Instead, they represent Bang & Olufsen’s ongoing attempt to blend premium industrial design with advanced audio engineering in the ultra-luxury tier. Preorders are open now, with shipping scheduled to begin on November 17.
