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Reading: ASUS expands its business lineup with the AI-focused ExpertBook Ultra
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ASUS expands its business lineup with the AI-focused ExpertBook Ultra

JANE A.
JANE A.
Jan 19

ASUS introduced the ExpertBook Ultra as the latest addition to its business-focused laptop lineup, positioning it as a device built for professionals working in increasingly AI-assisted environments. Rather than chasing design extremes or consumer-oriented features, the ExpertBook Ultra reflects ASUS’s attempt to balance portability, performance, and enterprise requirements in a single machine aimed at hybrid and mobile work.

Weighing from 0.99 kg, the ExpertBook Ultra is notably light for a business laptop, especially one that includes a full set of I/O ports and a 70Wh battery. The chassis is constructed from a magnesium-aluminum alloy with a ceramic-style coating intended to improve scratch resistance and long-term durability. ASUS claims US military-grade testing, which aligns with expectations for devices targeted at corporate and government users rather than style-driven consumers. The visual design is restrained, offered in muted grey finishes that fit conventional professional settings.

Performance is centered on Intel Core Ultra Series 3 processors, including configurations with up to 50 TOPS of NPU performance for local AI workloads. This places the ExpertBook Ultra within the emerging category of AI-focused PCs designed to handle on-device inference, multitasking, and productivity tools without relying entirely on cloud processing. ASUS pairs the processor with its ExpertCool Pro thermal system, rated to sustain up to 50W TDP, suggesting the laptop is intended to maintain consistent performance during extended workloads rather than brief benchmark bursts.

The display is a 3K tandem OLED touchscreen protected by Gorilla Glass, with high peak brightness and an anti-glare finish. While OLED panels are becoming more common, the emphasis here is on clarity for work scenarios such as detailed documents, presentations, and media review, rather than purely entertainment use. Audio is handled by a six-speaker setup tuned for clearer voice reproduction in calls and presentations, and input features include a haptic touchpad and a coated keyboard designed for extended typing sessions.

Security and device resilience are central to the ExpertBook Ultra’s positioning. ASUS integrates its ExpertGuardian framework, aligned with NIST SP 800-193 guidelines, to protect firmware integrity and enable recovery from low-level attacks. This focus reflects the needs of enterprises where downtime, data loss, or firmware compromise can have significant operational consequences.

Software support comes through ASUS MyExpert, an integrated AI platform combining meeting assistance, document drafting, email support, knowledge management, and file search in a single interface. The tools are designed to streamline routine tasks rather than replace existing workflows, with an emphasis on data protection across local and cloud environments.

ASUS plans to release the ExpertBook Ultra in GCC markets starting April 2026. Pricing has not been disclosed, but the specifications and feature set suggest it will sit at the higher end of the business laptop segment, competing on durability, AI capability, and enterprise readiness rather than consumer appeal.

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