Arabia Talents has outlined its vision for the coming decade as the Middle East’s creator economy accelerates towards becoming a $10 billion market opportunity. Building on what it describes as a record-breaking 2024, the Dubai-based influencer marketing and talent management agency is positioning itself to lead a new era in which creators evolve from content producers into full-scale consumer brands.
Last year, Arabia Talents recorded 1.26 billion views across 61 brand activation campaigns and produced over 5,500 pieces of content through its network of 182 signed creators. The agency says these milestones are not just reflections of growth but strategic foundations for its next phase: launching the region’s first influencer licensing program in partnership with BBM Licensing. This initiative aims to transform digital creators, including gaming personalities and lifestyle influencers, into product brands spanning fashion, beauty, home decor, and other lifestyle categories.
Central to this evolution is the upcoming launch of ArabiaInsights.com, a proprietary analytics platform designed to provide brands with real-time transparency throughout campaign lifecycles. The platform will enable marketers to shortlist talent, monitor performance, and track ROI with precision, reflecting a market shift towards data-driven decision-making in influencer marketing.
According to Ahmad Hannouneh, Head of Agency at Arabia Talents, short-form video continues to dominate engagement in the MENA region, with TikTok leading in both reach and depth of interactivity. He noted that while impressions remain a metric of visibility, performance indicators such as platform-native narrative and audience interactivity are becoming more important. Hannouneh stated that ArabiaInsights.com will address these priorities by offering clients a clear and measurable view of their campaign impacts.
Arabia Talents operates as a subsidiary of Esports Middle East LLC (ESME), a company established in 2014 that has developed platforms such as esports-me.com and ArabEsports.com. As the region’s gaming market is projected to surpass $2.6 billion in 2025, Arabia Talents is positioning itself at the convergence point of gaming, influencer marketing, and creator-led commerce, reflecting broader global trends where gaming creators increasingly cross over into lifestyle and consumer branding.
Saeed Sharaf, Founder and CEO of Esports Middle East LLC, described 2024 as the group’s most transformative year to date, citing growth not only in scale but also in operational impact. He emphasised the importance of creative strategy rooted in platform-native narratives and transparent data analytics. Sharaf stated that the forthcoming ArabiaInsights.com platform will give brands unprecedented control, covering everything from influencer selection to detailed performance reporting.
Currently, Arabia Talents represents more than 90 exclusive creators with a combined reach of 299 million followers across 344 cross-platform channels. Notable names include Nour Mar5, with 31.5 million followers, and Om Sayf, with 29.5 million, both of whom are shaping the next generation of multi-platform brand ambassadorship in the region.
To accompany its strategic announcement, Arabia Talents is offering a free one-page market snapshot on the current state of gaming and lifestyle influencers in MENA. The report provides insights on platform performance, engagement metrics, and creator trends, highlighting the dynamics of an increasingly professionalised and data-driven influencer ecosystem.
As the regional creator economy continues to expand, Arabia Talents’ initiatives reflect a shift towards deeper integration of influencers into brand and product development pipelines. By combining licensing opportunities with transparent analytics, the agency is positioning itself to help define how creator-led commerce will evolve in MENA over the next decade.
