Apple has begun sending invitations for what it calls a “special Apple experience” set for March 4 at 9:00 a.m. ET. The gathering will take place simultaneously in New York, London, and Shanghai, with invitations circulating among well-known Apple-focused publications and personalities. At the time of writing, the March 4 Apple experience is not listed on Apple’s official events page, and there is no confirmation of a public livestream.
The invitation itself offers minimal detail. It features a three-dimensional Apple logo rendered in a yellow, green, and blue gradient. There is no tagline, product image, or teaser copy beyond the phrase “special Apple experience.” The wording is notable. Apple typically labels its major product launches as “events,” often streamed globally from Apple Park. Describing this as an “experience” suggests a different format, possibly a controlled, hands-on media briefing rather than a traditional keynote presentation.
The March 4 timing is also significant. The date falls during Mobile World Congress in Barcelona, one of the mobile industry’s largest annual gatherings. Apple rarely participates directly in MWC, but scheduling a media experience during the same week positions the company within the broader tech news cycle. Even without a formal presence at the trade show, a March 4 Apple announcement would compete for attention.
Speculation about what Apple might unveil centers on several products that have been widely rumored for a spring release. The iPhone 17e is expected to arrive soon, potentially adding MagSafe support and Apple’s C1X modem. Earlier rumors suggested a February launch window, but early March would still align with Apple’s typical spring hardware refresh timeline. Search interest around “iPhone 17e release date” and “Apple March 4 event” has already begun to climb as anticipation builds.
Mac updates are also frequently mentioned in reports from MacRumors and other outlets. New MacBook Pro models with M5 Pro and M5 Max chips are said to be in development, alongside refreshed MacBook Air models powered by the standard M5 chip. There has also been discussion of a lower-cost MacBook using an A18 chip. The yellow, green, and blue tones in the invite have prompted online speculation that these could represent new MacBook color options, particularly for an entry-level model aimed at students or budget buyers.
On the tablet side, Apple is reportedly preparing updates to its iPad lineup. The eighth-generation iPad Air could move from the M3 to the M4 chip, while the twelfth-generation base iPad may transition from the A16 to the A17 processor. These incremental upgrades would follow Apple’s established pattern of improving performance while keeping external designs largely unchanged.
Beyond hardware, Apple often uses the spring window to introduce seasonal accessories. New colorways for iPhone cases and Apple Watch bands are common around this time of year, and the gradient logo could point in that direction as well.
For now, the only confirmed details are the date, time, and three-city format. Without a listing on Apple’s events page or confirmation of a livestream, the March 4 Apple experience appears likely to be a press-focused showcase. Whether it centers on the iPhone 17e, updated Macs, refreshed iPads, or a combination of all three, the event signals that Apple’s spring 2026 product cycle is about to begin. More concrete details are likely to emerge as March 4 approaches.
