In its yearly launch event, Apple introduced 3 new iPhones to the world: iPhone XS iPhone XS Max, and iPhone XR.
iPhone XS and iPhone XS Max bring the best and biggest displays to iPhone with a 5.8-Inch and 6.5-Inch All-Screen Design, a powerful A12 Bionic chip and a breakthrough Dual Camera System.
iPhone XS and iPhone XS Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes, these Super Retina displays with a custom OLED design support Dolby Vision and HDR10.
A surgical grade stainless steel band now in gold joins finishes in silver and space gray, while the front and back glass design features the most durable glass ever in a smartphone as per Apple’s statement. iPhone XS and iPhone XS Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protects against everyday spills including coffee, tea and soda.
The 12-megapixel dual camera system features dual optical image stabilization with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.
The Apple-designed A12 Bionic, features the first 7-nanometer chip ever in a smartphone that delivers performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.
iPhone XR, integrates technologies from iPhone XS in an all-screen glass and aluminum design with an advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display. iPhone XR brings the A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens.
iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A seven-layer color process gives the glass back nuanced hues, and the aluminum band and camera trim are color matched to give a sophisticated finish.
iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a bokeh effect. Smart HDR brings better highlight and shadow detail across photos.
The new iPhones introduce Dual SIM through the use of a nano-SIM and digital eSIM.
iPhone XS and iPhone XS Max will be available in the UAE for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21, while the iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.
iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at AED 4,229 and AED 4,649, respectively. iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at AED 3,179.
More info on pricing here.
