Anghami has reported an 18.3% increase in its video streaming subscribers following its recent merger with OSN+. This notable growth coincides with several strategic initiatives aimed at bolstering Anghami’s position as a leading entertainment provider in the region.
The premiere of “House of the Dragons” Season 2 has played a significant role in attracting new viewers. Interestingly, a substantial portion (47%) of these new subscribers have chosen the Premium 4K plan, indicating a strong appetite for high-quality viewing experiences among Anghami’s audience.
Elie Habib, Anghami’s CEO, expressed satisfaction with the merger’s outcomes, highlighting not only the subscriber growth but also the company’s expanded capacity to provide top-tier entertainment across both music and video. The strategic moves implemented since the merger, he noted, are already yielding positive results.
Key Growth Drivers
Anghami’s strategy to amplify its video streaming presence involves several key components:
- Partnerships: Strategic collaborations with platforms like Noon and Mobily KSA have significantly extended Anghami’s reach through targeted marketing campaigns and bundled offerings. Notably, offering free OSN+ trials to Anghami users has proven highly effective, with conversion rates surpassing 30%.
- Content Expansion: A multi-year agreement with Warner Bros. Discovery promises to significantly enhance OSN+’s content library with a slate of highly anticipated releases. This includes the upcoming “The Penguin” series,new seasons of popular shows like “FROM” and “My Brilliant Friend,” and critically acclaimed films such as “Wonka.” Future releases include highly anticipated titles like “Dune: Part Two” and “Godzilla x Kong: The New Empire.”
- AI-Powered Personalization: OSN+ has embraced the power of artificial intelligence to curate a more tailored viewing experience for each user. By going beyond simple recommendations and actively removing content that doesn’t resonate, the platform is fostering greater content diversity and engagement.
