The first half of 2025 represented a period of expansion and consolidation for Anghami, reflecting how the company is repositioning itself as a broader digital entertainment platform rather than a music-only service. Results for the six months ended 30 June 2025 point to strong growth across revenue, subscribers, and partnerships, alongside the operational challenges that typically accompany scale.
Revenue for the period reached US$48.4 million, nearly doubling compared with the same period last year. This increase was largely driven by the integration of OSN+ into Anghami’s ecosystem and a continued shift toward paid subscriptions as the company’s primary growth engine. Subscription income accounted for the majority of total revenue, highlighting a deliberate move away from reliance on free usage and advertising-supported models.
Subscriber growth was a central theme of the period. Paid subscribers rose to 3.54 million by the end of June, while the total registered user base surpassed 120 million across the MENA region. These figures suggest improving conversion from free users to paying customers, supported by a wider content offering that now spans music, video, podcasts, and live entertainment. Operational indicators also moved in a positive direction, with the company reporting stable platform performance and improved user ratings, pointing to progress in the technical integration of its services.
Strategic partnerships played a significant role in shaping the first half of the year. A US$57 million investment by Warner Bros. Discovery into OSN Streaming, Anghami’s majority owner, reinforced long-term collaboration around premium video content. This relationship has expanded Anghami’s access to international programming while strengthening its position within the regional streaming landscape.
Distribution growth was another area of focus. New and expanded partnerships with platforms such as PlayStation, Noon, and later Talabat widened Anghami’s reach beyond traditional app-based acquisition. These channels are intended to embed the service more deeply into everyday digital habits, supporting steady user growth rather than short-term spikes.
While financial losses widened during the period due to higher investment in integration, marketing, and subscriber acquisition, management has framed this as part of a broader scaling phase. The emphasis remains on building a unified platform capable of supporting sustained growth across multiple content categories.
Looking ahead, Anghami is positioning itself to benefit from rising demand for digital entertainment across the MENA region. With further content launches planned for 2026 and a growing network of strategic partners, the company’s first-half performance reflects momentum in scale and reach, even as it continues to balance growth ambitions with the realities of cost management.
