1Password subscription prices are set to increase for both individual and family plans, marking the company’s most notable pricing adjustment in several years. The password manager confirmed in emails to customers that the new rates will take effect at the next subscription renewal after March 27.
Under the updated pricing structure, the individual plan will rise from about $36 per year to $48 per year. The family plan, which supports multiple users under a single subscription, will increase from $60 annually to $72. That represents a $12 annual increase for each tier. Monthly equivalents will also adjust accordingly for users who pay on a monthly basis.
While price hikes have become common across digital subscriptions—from streaming platforms to productivity tools—1Password has not followed the pattern of frequent, incremental increases. Instead, this appears to be the most substantial change in its pricing in several years. The company has expanded its feature set during that time, adding tools focused on phishing protection and broader cybersecurity monitoring, reflecting a shift from simple password storage toward more comprehensive account security.
The timing of the price increase comes as demand for password managers remains steady. As more services require multi-factor authentication and users manage growing numbers of online accounts, password management tools have become a standard part of personal cybersecurity. In that context, companies like 1Password are positioning their services as essential digital infrastructure rather than optional utilities.
Still, the higher annual cost may prompt some subscribers to reevaluate alternatives. Competing password managers, including open-source and bundled options tied to larger ecosystems, continue to offer a range of pricing models. Some browser-based managers are free, though they typically lack advanced features such as encrypted document storage, family sharing controls, or phishing site detection.
Even at $48 per year for individuals and $72 per year for families, 1Password remains within the typical range for premium password manager subscriptions in 2026. Whether customers view the added cost as justified will likely depend on how much they rely on its expanding security features beyond basic password storage.
For cost-conscious users, discounts may still be available. The company has historically offered promotional pricing during major sales events such as Black Friday, and it occasionally runs standalone promotions throughout the year. Those considering a subscription renewal may want to monitor for temporary price reductions before committing at the higher rate.
As subscription fatigue continues to shape consumer behavior, pricing changes like this highlight the balance software companies must strike between expanding features and maintaining affordability. For existing 1Password users, the increase is modest on a monthly basis, but it signals a broader trend of rising costs across digital security services.
