Shark Beauty recently made its mark on Dubai’s beauty scene with its first-ever panel discussion focused on scalp health and accessible styling solutions. Held at the Mall of the Emirates, the event brought together prominent beauty and hair experts to share their insights on achieving salon-quality hair at home without compromising its health.
The event featured two engaging panel discussions moderated by Dina Butti. Experts such as celebrity beauty expert Joelle Mardinian, senior celebrity stylist Steve Wahab, and specialist dermatologist Dr. Sahar Al Safadi shared their knowledge and expertise. The discussions emphasized the unique hair care challenges posed by the UAE’s climate and the importance of inclusive and versatile hair care products.
The panel highlighted several key themes, including:
- Current Hair Trends in the Middle East: Joelle Mardinian provided insights into the latest trends and how Shark Beauty’s products align with them.
- Versatile Styling for Diverse Hair Types: Steve Wahab discussed how Shark Beauty’s technology caters to a wide range of hair types, simplifying hair routines while maintaining hair health.
- Scalp and Hair Health in the UAE Climate: Dr. Sahar Al Safadi offered expert advice on navigating the challenges of the UAE’s climate and emphasized the significance of selecting appropriate hair care products.
The panel discussion served as the launchpad for Shark Beauty’s interactive pop-up activation at the Mall of the Emirates. Open to the public until November 16th, the pop-up offers consumers a chance to experience Shark Beauty products firsthand, receive personalized styling sessions from expert stylists, and enjoy a 360° photo booth. Exclusive offers from Sephora and a free engraving service for the Shark Beauty FlexStyle are also available.
