Shark Beauty has officially introduced its Shark Glam Straight, Waves & Curls Multi-styler (HD6052SME) to the UAE market, expanding its footprint in the region’s competitive haircare category. The launch marks the brand’s latest attempt to address at-home styling needs with a single device positioned to handle straightening, waves, and curls across different hair types.
The Shark Glam multi-styler is built around what the company calls Air + Ceramic Technology, a system that combines controlled airflow with ceramic heating elements. The goal is to allow users to move from wet to dry styling while limiting excessive heat exposure. Rather than relying on high temperatures alone, the device balances airflow and heat to shape hair during the drying process, a method that has become increasingly common among newer styling tools aimed at reducing heat-related damage.
According to the product specifications, the multi-styler is designed to support a range of everyday styles, from smooth blow-dries to loose waves and more defined curls. Shark Beauty positions the device as suitable for all hair types, with an emphasis on adaptability rather than a one-style-fits-all approach. This inclusivity is reflected in the set of five attachments included with the unit: the Silki tool and Glossi tool for smoothing and finishing, Coanda curlers for shaping curls with airflow, a styling concentrator for more controlled drying, and a diffuser intended for textured or curly hair. A storage case is also included to keep the system organized.
While claims of “no heat damage” are tied specifically to use in wet-to-dry mode, the brand also points to visible shine and reduced frizz when compared to air drying alone. As with most multi-stylers in this category, results will depend on hair type, technique, and usage habits, but the intent is clearly to offer a flexible alternative to juggling multiple hot tools.
The UAE launch reflects Shark Beauty’s broader strategy of bringing its haircare devices to international markets, following growth in other regions. The product is now available for purchase locally through the brand’s official online store, and review samples are being made available to media.
