Casio Middle East & Africa has released a limited-edition G-SHOCK model in the UAE as part of its support for global breast cancer awareness initiatives. The new GMA-S145PK-4A, known as the Pink Ribbon 2025 edition, is being launched during October’s breast cancer awareness month to highlight the importance of early detection, diagnosis, and access to treatment.
This edition continues G-SHOCK’s ongoing participation in the Pink Ribbon campaign, which has become a worldwide symbol of solidarity and education around breast cancer prevention. The watch features a soft pink palette accented with details inspired by the Pink Ribbon emblem. While clearly aimed at women, the model retains the brand’s characteristic toughness and functionality — features that have long defined G-SHOCK’s appeal among both practical and design-conscious users.
Casio’s involvement with the Pink Ribbon initiative extends beyond the product itself. The company has supported breast cancer research and awareness programs through donations and community events in various markets. By tying this collaboration to a wearable object, the brand aims to encourage daily visibility for a cause that continues to affect millions of women worldwide.
Breast cancer remains one of the leading health challenges for women, and survival rates are closely linked to how early the disease is detected. Campaigns like Pink October are meant to keep that message visible throughout the year, encouraging regular screenings and open dialogue around women’s health. The Pink Ribbon 2025 edition offers a tangible reminder of that mission while appealing to collectors and supporters who value purpose-driven design.
The GMA-S145PK-4A is now available across G-SHOCK stores and authorized retailers throughout the UAE. Casio notes that this launch also reflects its ongoing investment in the region, where the brand continues to expand its line of durable, high-performance watches designed for everyday use.
Since its debut in 1983, G-SHOCK has been known for its shock-resistant construction and distinctive aesthetics. Over the years, it has evolved with new materials, advanced features, and collaborations that align with broader social themes. The Pink Ribbon 2025 release fits within this approach — combining utility, symbolism, and social relevance in a single model.
