Dyson, renowned for its innovative hair care devices, is making waves in the beauty world with the launch of its first-ever wet line styling products: the Dyson Chitosan™ formulations range. This groundbreaking collection represents a decade of investment in hair health research and Dyson’s expansion into ingredient science.
Dyson’s foray into formulations follows its engineering mindset, focusing on high-performance products and experiences.The Chitosan™ range aims to tackle the limitations of traditional styling products that use simple polymers, which can lead to stiffness and crunch. Instead, it harnesses the power of chitosan, a complex macromolecule derived from oyster mushrooms, to deliver flexible, all-day hold with natural movement and shine.
Chitosan, the star ingredient of the range, is a delicate yet strong molecule found in the cell walls of mushrooms. It’s what gives fungi their shape and forms the basis of Dyson’s flexible hold technology. Dyson engineers meticulously tested to identify the optimal chitosan percentage for achieving long-lasting hold without compromising on natural movement.
Powered by chitosan, Dyson Triodetic™ technology creates a lightweight structure of flexible bonds, locking in styles without stickiness or crunch. This allows hair to move freely and maintain its style, even in high humidity. The result is soft, shiny, and smoother styles with reduced frizz.
The range consists of two products:
- Pre-Style Cream: This cream-to-serum formula primes, holds, and conditions damp hair, offering touchable, long-lasting hold with a natural feel. It contains conditioning agents to reduce frizz, high-performing silicones and oils for smoothness and shine, and reduces frizz by up to 50%. The cream is available in four variants tailored to different hair types and conditioning preferences.
- Post-Style Serum: Engineered for all hair types, this serum holds, hydrates, and defines dry, styled hair, providing soft, flexible hold with movement and shine. It contains Hyaluronic acid for a weightless protective shield in high humidity, reduces frizz by up to 50%, and is safe for color and chemically treated hair.
Dyson’s commitment to innovation extends beyond the formulas themselves. The Dyson-engineered precision applicator ensures consistent dosing, dispensing 0.22ml of product with each pump, minimizing waste and overuse. The full-size packaging is refillable, and the refill cartridges are recyclable.
The launch of formulations marks a new chapter for Dyson, with a focus on ingredient research and a pipeline of exciting beauty innovations on the horizon. Leveraging its expertise in technology and agriculture, Dyson is poised to revolutionize the hair care industry further.
The pre-style cream and post-style serum will be launching in 2025. Both products can be purchased directly from Dyson’s official website or from Dyson Demo Stores.
