Dyson has released a new limited-edition colourway for its popular hair styling tools, now available across the UAE and Saudi Arabia. The Jasper Plum range introduces a bold visual refresh to some of Dyson’s best-known beauty tech, including the Dyson Airwrap™ i.d. multi-styler, Supersonic Nural™ hair dryer, and Airstrait™ straightener.
The new Jasper Plum design draws inspiration from the purple jasper gemstone, known for its layered tones and symbolic strength. The collection blends deep plum shades with violet and pink accents, paired with a matte finish for a modern, distinctive look. According to Dyson’s Colours, Materials, and Finishes (CMF) team, this new palette was developed to express individuality and reflect the brand’s evolving aesthetic direction.
Dyson Airwrap™ i.d. Multi-Styler
Priced at AED 2,999 / SAR 2,999, the Airwrap i.d. now includes Bluetooth® connectivity to help personalise styling preferences. Two new attachments are also featured—a Conical barrel for tighter curls and a Wave+Curl diffuser for defining waves and curls. Users can choose from configurations based on hair type, and additional attachments are available separately.
Dyson Supersonic Nural™ Hair Dryer
Retailing for AED 1,899 / SAR 1,899, this updated hair dryer includes built-in Nural™ sensors that measure the distance between the device and scalp, adjusting airflow to protect scalp health while maintaining shine. The device also remembers preferred heat settings based on attachments, streamlining the styling process.
Dyson Airstrait™ Straightener
Selling for AED 1,999 / SAR 1,999, the Airstrait™ is designed to straighten hair from wet to dry using only air—no hot plates involved. This approach aims to reduce heat damage and preserve natural texture, making it a suitable option for those with various hair types seeking a straighter style without harsh tools.
With availability now live across key markets in the Gulf region, the Jasper Plum range offers consumers a stylish twist on Dyson’s high-performance styling tools. Whether you’re looking to refresh your setup or gift a haircare upgrade, this seasonal edition delivers both aesthetics and practicality.
For those interested in exploring the new lineup or purchasing online, visit Dyson’s official websites for the UAE (dyson.ae) and Saudi Arabia (dyson.sa).
