Dyson is celebrating Breast Cancer Awareness Month with a heartfelt initiative that transforms its Beauty Labs across Dubai into spaces dedicated to confidence, comfort, and community. Throughout October, Dyson’s Beauty Labs at Mall of the Emirates, Dubai Mall, Mirdif City Centre, and Dubai Hills Mall are going pink — both in décor and in purpose — as part of the company’s Pinktober campaign.
Each location has been thoughtfully redesigned to create a calm, welcoming environment where women can enjoy a complimentary self-care experience. Visitors can book a free Beauty Lab appointment that includes a gentle hair and scalp wash, followed by a personalized styling session using Dyson’s limited-edition Ceramic Pink styling tools. Cancer survivors are also invited to bring wigs to be styled with care and precision by Dyson experts.
Dyson’s initiative goes beyond beauty. The company has a long-standing commitment to supporting cancer research and patient wellbeing — exemplified by the Dyson Cancer Centre in the UK, established by founder James Dyson to advance oncology treatment and research. The Pinktober Beauty Lab experience extends that ethos to the region, blending innovation with empowerment to help women feel more confident during and after their cancer journey.
“Through this initiative, Dyson is not only showcasing its technology but also celebrating strength and self-expression,” said a company spokesperson. “The goal is to offer moments of calm and confidence to women who have faced or are facing the challenges of cancer.”
Appointments are available by reservation throughout October:
- Dubai Mall: Wash & Style
- Mall of the Emirates: Wash & Style
- Mirdif City Centre: Styling only
- Dubai Hills Mall: Styling only
Dyson’s broader portfolio of beauty technologies — including the Airwrap i.d., Supersonic Nural, and Airstrait straightener — will also be available for demonstrations during the month-long activation.
By turning its Beauty Labs into supportive, pink-themed spaces, Dyson is merging engineering excellence with human connection — a celebration of innovation, compassion, and the confidence that beauty can help restore.
Bookings are open now through Dyson’s Beauty Labs in Dubai.
