Dyson has introduced its new Dyson Omega™ range in the UAE — a collection of haircare formulations designed to address dryness, frizz, and loss of shine. The launch brings two key products to market: the Hydrating Hair Oil and the Leave-in Conditioning Spray, both infused with the Dyson Oli7™ blend, a combination of seven plant-based oils developed from over a decade of Dyson’s research into hair science and sustainable farming.
The Dyson Omega™ range reflects the company’s continued move into formulation-based haircare, complementing its existing line of styling tools. The Oli7™ blend includes oils from sunflower, olive, avocado, corn, sesame, macadamia, and Abyssinian plants. Dyson’s own farms in the UK produce the sunflower seed oil used in the blend, emphasizing the company’s commitment to traceable sourcing.
The Hydrating Hair Oil is silicone-free and formulated to condition and smooth while sealing moisture into the hair cuticle. Its lightweight texture is designed to absorb quickly, helping reduce brittleness and improve manageability without residue. The Leave-in Conditioning Spray serves as a multi-purpose product that nourishes, detangles, and protects against heat and UV exposure. Enriched with panthenol and antioxidants, it aims to strengthen hair fibers and reduce breakage. Dyson claims the spray can enhance shine and moisture levels across various hair types, while the packaging incorporates an engineered spray mechanism that transforms a gel-like cream into a fine mist for even coverage.
Both products are available in 165ml bottles, priced at AED 235 for the Hydrating Hair Oil and AED 285 for the Leave-in Conditioning Spray. The collection is currently available across Dyson Demo Stores in Dubai Mall, Mall of the Emirates, City Centre Mirdif, Dubai Hills Mall, Yas Mall, and The Galleria Mall in Abu Dhabi.
The launch of Dyson Omega™ follows the company’s continued investment in hair health innovation. Dyson’s approach to haircare is based on more than a decade of research into the science of hair damage and environmental effects such as UV exposure and pollution. The company’s engineers and scientists have studied how heat and mechanical stress weaken hair structure, leading to the creation of technologies like intelligent heat control in devices such as the Supersonic Nural™ hairdryer and the Airstrait™ straightener. The Omega™ range expands that research into topical care, aiming to improve hair texture and health through balanced formulations rather than solely through tools.
Dyson Farming, a related enterprise within the Dyson family group, plays a role in supplying some of the ingredients used in the Omega™ range. Known for its focus on sustainable agriculture, Dyson Farming operates across thousands of acres in the UK, producing grains, vegetables, and specialty crops like strawberries in high-tech glasshouses powered by renewable energy. The company’s agricultural operations are often cited as part of Dyson’s wider effort to integrate technology, sustainability, and production efficiency.
By uniting its experience in engineering, formulation science, and farming, Dyson positions Omega™ as a step toward holistic hair health — one that acknowledges the growing consumer demand for transparency and sustainability in personal care. The range underlines Dyson’s evolving identity as not just a hardware brand but a broader technology company exploring wellness and beauty through research-based innovation.
