Dyson has released a new colorway for its Airwrap i.d.™ multi-styler, introducing Kanzan Pink exclusively to the UAE this July. Inspired by the soft hues of cherry blossom season, the limited edition is named after Prunus serrulata ‘Kanzan’, a nod to the Japanese flowering tree known for its vivid spring blooms.
The launch of the Kanzan Pink Dyson Airwrap i.d. arrives alongside a regional activation to mark Friendship Day. From July 30 to August 3, visitors to Dyson Demo Stores at Dubai Mall and Mall of the Emirates can book a complimentary hairstyling session with Dyson stylists. Customers attending with a friend will receive a Chitosan styling sample as part of the activation. Booking is available via the Dyson UAE website or by calling the respective store locations.
The Dyson Airwrap i.d.™ is available for AED 2,999 at Dyson Demo Stores across the UAE and online at dyson.ae.
This latest iteration of the Airwrap includes Bluetooth® connectivity and personalized heat and airflow settings based on individual hair profiles. Like earlier models, the device uses the Coanda effect to style without extreme heat, helping to protect hair structure while achieving smoother, shinier results. The intelligent multi-styler wraps, curls, and dries hair using air rather than heated plates, minimizing damage over time.
In the broader lineup, Dyson continues to position itself at the intersection of beauty tech and engineering. Other key products in its current portfolio include:
- Dyson Supersonic Nural™, the brand’s most advanced hair dryer, offering scalp-protect mode and sensor-based heat control.
- Dyson Airstrait™, a wet-to-dry hair straightener that uses high-velocity air instead of hot plates.
- Dyson Corrale™, a straightener with flexing plates for heat control and minimal damage.
- Dyson Chitosan™, a newly introduced styling range designed to reduce frizz and enhance shine using scientifically-backed formulas.
- Dyson OnTrac™, noise-canceling headphones combined with personal air purification, blending health, comfort, and sound fidelity.
- Dyson Gen5detect™ and V15s Detect Slim Submarine, part of the company’s growing range of cordless vacuums with particle detection, wet cleaning, and HEPA-level filtration.
This limited-edition Airwrap launch also highlights Dyson’s growing focus on experience-led retail. The company’s expanding global network includes 439 direct retail stores and virtual demo spaces, offering customers hands-on interaction with products backed by Dyson’s engineering ethos.
Booking Info for Kanzan Pink Airwrap Launch:
- Dubai Mall: Call +971 54 586 6978 or book online
- Mall of the Emirates: Call +971 55 448 9019 or book online
Pricing and Availability:
- Dyson Airwrap i.d.™ (Kanzan Pink) – AED 2,999
Available now at Dyson Demo Stores and dyson.ae
This release not only offers a new aesthetic option for one of Dyson’s most popular styling tools but also serves to reinforce the company’s localized retail strategy in the UAE—blending seasonal design, customer engagement, and engineering-driven function.
