Dyson’s latest campaign, “The FIRSTS,” pays homage to remarkable women in the Middle East who are reshaping the landscape of success and innovation. The campaign features Marwa Al Mamari, Ameni Esseibi, and Samira Alkhamis,who have each broken barriers and redefined norms in their respective fields. Their unwavering dedication to excellence and drive to overcome challenges mirror Dyson’s relentless pursuit of innovation and problem-solving.
Marwa Al Mamari, the first Emirati female aerospace engineer, navigated a male-dominated field to achieve her dreams.Her passion for pushing boundaries and developing groundbreaking technologies perfectly aligns with Dyson’s core values. The Dyson Airwrap™ multi-styler, with its revolutionary technology and user-friendly design, empowers Marwa to style her hair with confidence and maintain its natural beauty.
Ameni Esseibi, the first curvy model in the Middle East, has become a champion for body positivity and self-acceptance.Her journey to challenge stereotypes and redefine beauty standards resonates with James Dyson’s own story of overcoming obstacles to achieve success. Ameni relies on the Dyson Supersonic™ hairdryer, which offers fast drying,multiple attachments for diverse hair types, and heat damage prevention technology, ensuring her hair is always runway-ready.
Samira Alkhamis, a trailblazer as one of the first professional ballerinas in Saudi Arabia, embodies resilience and dedication. Her unwavering pursuit of her passion despite facing numerous challenges mirrors Dyson’s commitment to tirelessly refining and perfecting its technology. The Dyson Airstrait™ straightener, a revolutionary hair styling tool that dries and straightens hair simultaneously without heat damage, perfectly complements Samira’s busy lifestyle, providing a quick and effortless styling solution.
Dyson’s “The FIRSTS” campaign serves as a powerful tribute to these extraordinary women, highlighting their remarkable achievements and inspiring others to embrace their unique journeys. By celebrating these trailblazers, Dyson empowers women across the Middle East to break barriers, challenge societal norms, and pursue their dreams with unwavering confidence and determination.
