Bruno Mars is set to appear in a virtual concert on Roblox this weekend, marking another step in the ongoing crossover between music and online gaming platforms. The performance is scheduled for Saturday, 17 January, and will be accessible to users in the UAE shortly after midnight.
The concert coincides with the debut of Mars’ new single, I Just Might, which will be premiered inside the platform rather than through a traditional broadcast or live venue. Alongside the new release, the set will also include Locked Out of Heaven, one of his most widely recognised tracks. The event is free to attend and open to all Roblox users, reflecting the platform’s continued push to position itself as a destination for live digital entertainment rather than just a gaming hub.
Rather than taking place in a standalone virtual venue, the performance is embedded within the STEAL A BRAINROT experience, a viral game mode that has gained traction for its fast-paced, meme-driven design. According to Roblox, this makes Mars the first artist to stage a pop-up performance inside this specific experience. The approach blends gameplay mechanics with music playback, allowing users to move through the environment while the concert unfolds.
In addition to the music, the event includes several interactive elements tied directly to gameplay. Players will be able to unlock limited-edition, Bruno-themed in-game items and traits, including a special character variant designed specifically for the event. These features are designed to encourage participation beyond passive viewing, aligning with broader trends in virtual concerts that prioritize interaction over replication of real-world shows.
For audiences in the UAE, the timing requires a late-night login. The concert begins at 11pm Arabian Standard Time, which corresponds to 12am UAE time, rolling into Sunday morning. Access is available across devices that support Roblox, including mobile phones, consoles, and desktop systems. Users are advised to join the experience ahead of time to avoid missing the start, as virtual events of this type often operate on fixed schedules.
