Lenovo is strengthening its presence in Saudi Arabia’s gaming sector by participating as the official PC and gaming hardware partner at the Esports World Cup 2025. The brand is showcasing its Legion gaming range at the event’s Content Creator Park, positioned close to the main stage. Visitors can explore devices such as the Legion 9i alongside Lenovo’s broader gaming ecosystem, including notebooks, desktops, and accessories. Attendees are also being offered opportunities to compete on Legion devices for prizes through on-site tournaments.
Saudi Arabia continues to invest heavily in esports as part of Vision 2030, aiming to diversify the economy and expand its digital entertainment footprint. Current projections suggest the Kingdom’s initiatives in gaming could create over 39,000 jobs and contribute upwards of $13 billion to national GDP by the end of the decade.
Earlier this year, Lenovo finalised a strategic investment partnership with Alat, a Public Investment Fund (PIF) company, which includes the development of a local manufacturing hub producing laptops, desktops, servers, and gaming devices. This move aligns with Saudi Arabia’s push for localised production and digital upskilling, promising new high-skilled employment opportunities and contributing to the growth of its tech ecosystem.
Giovanni Di Filippo, Vice President and General Manager for Lenovo in Saudi Arabia, highlighted the importance of the country’s youthful demographic, noting that nearly 89% of the population is under 35. He pointed out that gaming resonates with this digital-native generation, adding that Lenovo’s focus remains on fostering an inclusive environment to support gamers of all backgrounds. “The Esports World Cup is a celebration of this spirit, where the best gamers compete on Lenovo Legion devices and prove that with the right tools, anything is possible,” he said.
A key activation during the tournament is Lenovo’s #HerLegion Clan: Inclusion Night, hosted in collaboration with Valar Club. This initiative celebrates female gamers and aims to build a more inclusive gaming culture. Women now account for nearly half of gamers in Saudi Arabia, and national strategies are underway to support female-led game development, esports training, and university-level digital skills programs. Di Filippo described initiatives like #HerLegion as essential in creating visible pathways for women in gaming, emphasising that these programs not only empower participants but also lay the foundation for future industry leadership.
The company’s involvement in the Esports World Cup complements its strategic investments in the Kingdom’s manufacturing and gaming sectors. With Lenovo providing gaming hardware and immersive on-ground experiences at the event, the brand is positioning itself as an enabler within Saudi Arabia’s expanding esports and digital entertainment ecosystem.
For more information about the Esports World Cup, visit esportsworldcup.com.
