PUBG MOBILE has released a new animated music video in collaboration with regional pop artist Al Shami, marking a notable crossover between gaming and music in the MENA region. The project centers on Wayli, a newly released song that serves as the foundation for what is being described as the region’s first cinematic animated music video built entirely around a game world.
The video tells a fictional story of two players who meet through PUBG MOBILE and gradually form an emotional connection within the virtual environment. The narrative alternates between their separate real-world lives and their shared in-game experiences, presenting the relationship as something shaped by distance and circumstance. While the characters grow closer through gameplay, they never meet in person, underscoring a form of connection that exists primarily through digital interaction rather than physical proximity.
This storyline reflects how PUBG MOBILE is increasingly positioned as more than a competitive title. With a global player base numbering in the hundreds of millions, the game has evolved into a social platform where communication, teamwork, and long-term relationships are as central as the gameplay itself. The video leans into that idea, using animation and familiar in-game visuals to suggest how online spaces can support emotional bonds, particularly in regions where players may be separated by geography or social constraints.
Wayli was written and composed by Al Shami, with arrangement by Rayen Agha. Musically, the track stays consistent with Al Shami’s established style, blending contemporary pop structures with regional influences. The animated format represents a first for the artist, who has not previously released music through this type of visual medium. Rather than functioning as a traditional promotional clip, the video uses the PUBG MOBILE universe as its setting, integrating elements of gaming, anime-style animation, and everyday life.
The collaboration aligns with PUBG MOBILE’s broader strategy of working with regional artists and cultural figures to localize its content. For Al Shami, the project adds another experimental format to a career that has already included chart success and industry recognition across the Arab world. While the video highlights his popularity, it also reflects a wider trend of musicians engaging with interactive platforms to reach younger, digitally native audiences.
According to both parties, the music video is intended as the first stage of a longer collaboration. Additional content connected to the partnership is expected to roll out through PUBG MOBILE’s official channels in the coming weeks, though details have not yet been disclosed. The project illustrates how gaming platforms are increasingly being used as creative spaces, not just for play, but for storytelling and cultural expression.
