Nintendo has unveiled a $70 miniature Game Boy designed not for gameplay, but as a dedicated music player celebrating three decades of Pokémon. Announced alongside new footage of Pokémon Pokopia and the Gen 10 reveal of Pokémon Winds and Waves, the device takes the form of a scaled-down version of the original Game Boy and functions as a retro-themed jukebox.
The product, officially called the Game Boy Jukebox, draws directly from the design of Nintendo’s 1989 handheld. It mirrors the familiar button layout and cartridge slot, though in this case the cartridges do not contain games. Instead, each one corresponds to a specific track or sound effect from the original Pokémon titles, most notably Pokémon Red and Pokémon Blue.
In total, 45 songs are included, each represented by its own cartridge. The cartridges feature artwork referencing moments from the Kanto-era games. For example, inserting a cartridge decorated with the Pokémon Red and Blue title screen artwork triggers the title theme. A cartridge featuring Cycling Road artwork cues that track. Nintendo has not clarified whether the music is stored within the cartridges themselves or internally within the device, with the cartridges acting as selectors rather than physical media.
Sound on to be transported back to the 90s!
— Pokémon (@Pokemon) February 27, 2026
Listen to the same iconic sounds of the Game Boy system with the Game Music Collection. Embark on a nostalgic audio journey with 45 cartridges featuring music from the original Pokémon Red and Pokémon Blue video games that 🎶 pic.twitter.com/A0VXq1bSmM
The Game Boy Jukebox is priced at $69.99 and is available through PokémonCenter.com as part of the Pokémon franchise’s 30th anniversary celebrations. The product is positioned as a collectible audio device rather than a multifunctional gadget. There is no indication of additional playback features such as Bluetooth connectivity or a headphone jack, meaning audio is played through the built-in speaker only.
From a broader perspective, the Game Boy Jukebox reflects Nintendo’s continued interest in nostalgia-driven hardware. Over the past decade, the company has revisited legacy platforms through products like the NES Classic Edition and SNES Classic Edition. This latest release narrows the focus even further, targeting long-time Pokémon fans with a single-purpose device built around recognizable 8-bit and early handheld-era sound design.
For collectors, the appeal will likely rest on the tactile ritual of swapping cartridges and the faithful reproduction of the Game Boy’s physical form. For others, the absence of private listening options or expanded functionality may limit its practical use. As a commemorative item marking 30 years of Pokémon, however, the Game Boy Jukebox leans heavily into memory and presentation rather than modern convenience.
Whether it becomes a sought-after collectible or a niche novelty may depend on how strongly fans connect with the early Game Boy soundtracks that defined the series’ formative years.
