PUBG: BATTLEGROUNDS and PUBG MOBILE are rolling out a crossover with Balenciaga that blends virtual cosmetics, limited real-world merchandise, and a presence at upcoming esports events. The partnership, running through December 14, brings a set of Balenciaga-themed items to PUBG MOBILE’s in-game ecosystem and sets the stage for a broader rollout in PUBG: BATTLEGROUNDS later on. While gaming and fashion collaborations have become routine, this one aims to merge high fashion aesthetics with a mainstream shooter franchise without leaning too heavily on spectacle.
In PUBG MOBILE, players gain access to a collection of cosmetic looks based on Balenciaga designs that mix runway references with the game’s established visual style. The highlight is a Couture Armor outfit inspired by Balenciaga’s 3D-printed armor presented at the brand’s 52nd Couture show in Paris. Other cosmetic options reinterpret pieces from the Winter 2025 line, including a corseted hoodie, a pink puffer, and a streamlined standard look. The collaboration also brings items such as upgradeable backpacks, helmets, sunglasses, a branded parachute, avatar frames, and themed space gifts that add visual flair without altering gameplay balance.
The partnership extends to content built through World of Wonder, a mode that encourages player-driven map creation. A Balenciaga-themed map is now live, featuring a snowboard and other fashion-inspired elements that let players experiment with the crossover’s visual identity. Beyond the digital space, a small line of physical merchandise—T-shirts, caps, and accessories—is available through select Balenciaga flagship stores and online in several regions, including Australia, Saudi Arabia, the UAE, the United States, and parts of Asia.
The collaboration will also be visible at the first PUBG UNITED event in 2025, which brings together both major PUBG esports championships under a single banner. The winning team will receive a co-branded bomber jacket created for the occasion, illustrating how fashion-gaming partnerships are evolving from short-term promotional drops into recurring cultural tie-ins at live events.
For PUBG: BATTLEGROUNDS players, Balenciaga-related content will arrive in phases, with details promised at a later date. Both companies describe the project as an effort to broaden the ways players express identity in virtual spaces while appealing to a global audience increasingly accustomed to crossover releases.
The PUBG MOBILE x Balenciaga content remains available until December 14, 2025, for those who want to explore the cosmetics or collect the limited items.
